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市场营销专业留学申请书

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下面就是小编给大家整理的市场营销专业留学申请书,本文共18篇,希望您能喜欢!

市场营销专业留学申请书

篇1:市场营销专业留学申请书

2021市场营销专业留学申请书

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of . Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

乌克兰留学行李清单

一、证件现金

大家要先把自己进入乌克兰需要接受检查的证件准备好,这里包括个人护照、留学签证、登机机票、健康证明,还有申请院校递交的材料的原件,而且需要随身携带。

此外大家还需要换好现金,建议大家将人民币换成美元,因为乌克兰货币格里在国内的银行内不是常备货币,很难兑换,而且美元与格里之间的汇率比较稳定,适合换汇。

二、衣物日用

衣服的选带需要先做功课,了解自己地大的时候当地的季节和平均气温,然后选择合适的衣服,一般两到三套就绰绰有余了,此外还需要准备好贴身的各类衣物。

床上用品三件套可以带上一套,不占地方而且抵达后需要使用,比临时买方便得多;洗漱用和沐浴用的相关日用品,可以选择带上便携装,这样可以直接使用,度过过渡期。

三、电器药品

这里的电器除了自己的电脑和手机之外,还需要特别准备好转换插头,而且可以带上一个多孔插排,这样可以让更多的电器正常充电使用,毕竟和国内是不一样的。

乌克兰的天气气候和国内有着比较大的差异,这样初来乍到的留学生很有可能会出现水土不服的情况,这就需要大家提前做好准备,带上一些常用药。

四、注意事项

在进行行李的封装的时候,要严格区分好随身行李和托运行李,所有的贵重物品和电器都需要随身携带,而刀 具和液体类物品则需要托运。

要提前了解禁止入境的物品清单,不要携带禁止入境的东西,也不要携带可能会触犯高压线的物品,其中尤其要注意各类自制的东西,没有质检标志和包装是不能够带出去的。

选择去乌克兰留学的优势介绍

1.教育模式优越

乌克兰是前苏联教育,文化,工业中心的第二大国,它沿袭了前苏联的良好教育模式,又学习欧洲的经验,现在教育又提倡向欧洲接轨。乌克兰的基辅大学时欧洲排名前十的,并且有哈尔科夫国立大学,第聂伯国立大学,这些知名国立大学,回国后被国内教育部承认,享受所有留学生回国待遇。

2.学科专业精细

乌克兰学校的很多学科教学质量水平很高,知名度也高,医科学校很有名。

3.招生范围广泛

凡是持有国内高中以上毕业证书、身体健康、年龄在16-35岁者,均可免试进入乌克兰国立大学攻读相应的学士、硕士和博士学位。

4、费用低廉

赴乌克兰留学的好处很多,其中低廉的学费生活费让很多学生和家长动心,让更多的学生实现了留学深造的理想。接受世界同等一流教育,年总费用仅为欧美等国的十几分之一,甚至几十分之相当于就读于中国大学的费用。进入大学后,享受本国大学生所有免费和优惠待遇,宿舍条件一流,设备完善,全天供应热水,免费使用天然气、电和供暖服务。有浴室、厨房。学校有食堂,可在校就餐。

5、办理手续简单

与英美国家比起来没有复杂的担保,考试手续。

6、语言环境好

学校为无语言基础的学生设置了预科系,有专门乌克兰语,俄语,英语预科。国家人民都会乌克兰语和俄语,沟通很容易。比起国内学习俄语专业的学生语言沟通能力会高很多.

7、两国贸易沟通较多,人才匮乏

随着乌克兰和中国的贸易往来越来越多,驻乌克兰中国商人很多'对乌克兰语和俄语人才的需求量越来越多,就业机会越来越广泛。

8.为去欧美国家做准备

由于乌克兰的大学被欧美各国承认,所以为想以后去欧美一些国家留学,而前期费用不足的学生又提供了一个很好的选择,可以在乌克兰毕业以后申请其他欧洲国家继续深造.

9.社保完善

乌克兰的医疗保险制度比国内好'每年留学生办理医疗保险卡,看病,吃药,住院均不花钱。

10.乌克兰国民素养高

乌克兰的国民素质普遍较高,待人接物彬彬有礼,社会治安状况良好,学生既无囊中羞涩之感又无“二等公民“的心理压力,可以在友善宽松的环境中完成学业。

篇2:市场营销专业个人留学申请书

市场营销专业个人留学申请书20

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

留学澳大利亚行李准备清单

一、行李准备

1.基本的东西就不要带了~

像一些沐浴露,牙膏啊等等,这些基本的东西完全是可以到了之后再买的。当然,这也不是绝对的,我只是说,一定不要过度打包,行李太多会造成很多不便。当然,可以带一些简单的旅行套装还是可以的。

2.要带一双舒服的鞋

如果你只带着一双鞋,那也一定要带穿着最舒服的鞋!尽管听起来像是你 妈妈反复说的话,但这是真理,到了你就会知道有多重要。

3.不要打包太多季节性的衣服

不要觉得澳洲只有夏季,所以行李箱都装满了短裤T恤!你要为一切的天气可能做好准备,同时要记得,澳洲的季节和国内是相反的,澳洲也是有冬天的!

4.要在随身行李中带换的衣服和必需品

以防出现意外情况,所以,在随身行李中准备充分。

5.不要让重要物品离开你的视线

一些重要物品,例如护照,机票,信用卡,现金,通知书等,都要放在随身行李中。最糟糕的事情就是,你到达了机场,却找不到自己托运行李,所以,不要把重要物品放在托运行李中。我一般都会把重要的文件和钱包封闭袋子中,永远不要让重要物品离开你的视线。

6.不要直接把衣服都扔在行李箱

合理安排好行李箱空间有一百种方式,可以卷起来,可以叠起来,可以用最节省空间的方式。

7.要带几件国内的小礼物

尤其是,你选择寄宿家庭的方式。他们收到这些礼物会非常高兴,当你离开也会赠送你当地的礼物。

8.不要带太多的舒适物品

你最喜欢的小物品?可以!家人朋友的照片?可以!舒服的小毯子?可以!但是,一定不要太狂热,把所有熟悉的东西都塞进行李箱就不太合适了。你是去国外开始一段新的,完全不一样的经历的,创造新经历也很重要。

二、带多少现金

1.澳元是澳大利亚的法定货币。

澳元硬币全部是5元以下的面额,20的硬币就是20分。具体来说:澳元有纸币和硬币两种形式,纸币面值有 5(紫色)、10(蓝色)、20(橙色)、50(黄色)和 100元(绿色)。5元以下的面额由于使用频繁容易磨损全部为硬币,5 澳分、10 澳分、20 澳分、50 澳分,以及金色的 1 澳元和 2 澳元。澳元是澳大利亚的法定货币。

2.第一次去澳大利亚留学,身上带多少现金合适?

澳大利亚海关规定,入境者携带数量为10000或以上澳币或是等量的其他货币时必须申报,因此不要偷偷将学费以现金的形式装在包中带到澳大利亚,以免在海关遭到处罚。近年来,国人喜欢随身携带大量现金的习惯,也使得中国留学生很容易成为犯罪分子的攻击目标。

澳大利亚是一个金融业相当发达的国家,有为数众多的国际联网信用卡和借记卡服务网点,而且大多数商店和超市都可以刷卡消费,现金以外的金融产品使用也非常方便,所以完全没必要随身携带太多现金。从很多老留学生的个人经历来看,一般建议现金携带不超过1000澳元,可以选择旅行支票、汇票和银行卡的组合方式作为现金的有效补充。

三、需要带的文件

获取经过认证的学习成绩单英文翻译件;

获取与课程相关的工作经验证明英文翻译件(用于申请减免学分或申请在选定的领域内从事兼职工作);

去澳洲留学,向澳大利亚使领馆查询自己携带的药品是否可以合法进入澳大利亚,从医生那里得到信件,由医生解释您的健康状况;

从医生那里获取药物处方及药物成分的英文翻译件;

如果需要,去看牙医或眼科医生(“海外学生医疗保险OSHC”不包含看牙医或眼科医生的费用,所以,在澳大利亚看牙医或眼科医生要比国内贵);

兑换澳币,以备到达澳洲时使用。开具到达澳洲后可以兑付的澳币汇票或旅行支票,保证有资金可以使用;

向开户银行了解到达澳洲之前,是否可以开立一个澳大利亚银行账户。如果可以,请家人帐通过转账将资金汇入您在澳洲的银行账户,也可以在到达澳洲之后,开设一个银行账户。

澳大利亚留学住宿费用

1、校内宿舍

在澳洲其实大部分的学校都是有学生宿舍的,这些宿舍是提供给留学生或者是离家里比较远的学生,而且在学校里住是很方便的,离教室也非常近。在设施上,这些宿舍基本都有家具等等这些,而且安全上也能够让学生放心。在宿舍里住一周大概是在200-500澳币不等。

2、寄宿家庭

这也是比较多学生会选择的一种住宿方式,很适合那些刚到澳洲,对于这里不熟悉的,或者是年龄比较小的学生。在寄宿家庭里住不但能真实的感受到澳洲的生活方式,也能帮助自己提高语言。所以说这种住宿选择是很不错的。住在寄宿家庭的话,一般一周是200-300澳币,而且也会把学生的三餐都包括在内。

3、校外租房

租房一般有两种形式,一是去租学生公寓,而是跟自己的朋友合租,这也是留学生们比较常见的一种居住方式。自己去租房不但能锻炼独立性,费用也没有那么高,自己还能选风格喜欢的房间。

只是和别人一起去租房子还是需要考虑比较多的,比如房东、价格等等这些都得了解到。对于其中的居住条例都要了解,这样自己才好知道该做什么准备,如果在租房的过程中有什么不公正的对待,可以找学校里负责住宿事项的校办公室,与其中的工作人员去沟通,一般学校会和社区相关的部门来联系解决的。

在费用上,如果是住单间,一般一周220-300澳币,双人的房间大约是300-350澳币。

篇3:市场营销留学申请书

市场营销年留学申请书

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of . Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

出国留学前必要的准备

1、语言能力准备

很多人认为学英语直接到国外学,因为国外的英语环境好,能够帮助学生更快提高语言能力。但是对于还没有具备扎实语言基础的中国学生而言,这肯定不是一个好建议。

中国学生在接受了长时间的传统填鸭式、应试型教育之后,有很多人不具备良好的独立学习能力和实践勇气,更没有达到对于英语的运用自如。如果马上出国留学,难免听不懂课、张不开嘴,进而陷入学习的恶性循环当中。

建议高中生在出国留学前,做好语言准备,让自己踏出国门后更快地融入当地社会,尽快地与人交流沟通。

2、学习能力准备

国内外的学习方式不尽相同,有留学想法的同学,应提高自己的自学能力,提前学习一些西方大学课程。毕竟语言成绩达标只能说明学生具备一定的英语能力,这还远远不够,因为它不代表学生在西方体系教学模式下能取得好成绩。海外大学的教学和考核模式对中国学生是完全陌生,也与应试教育是截然相反的。因此,很多虽然托福、雅思成绩达标或优秀的学生,到了国外大学课堂,完全无所适从,学习成绩非常糟糕,甚至多门重修,以致被大学勒令退学或转校。

3、生活能力准备

留学海外,学生远离父母,完全依靠自己管理吃穿住行和学习,自我管理能力就变得非常重要。出国留学,实际上也是一个孩子独立的开始,他必须自己面对海外生活的各种问题。此外,团队合作精神、有计划性、时间管理能力等都是要提前做好的准备。能否具备这些优秀品格及个人素质,是保证留学成功又一大关键因素。

4、申请及签证准备

不少国外大学录取学生绝对不只是看托福、雅思成绩或“唯分数论”。在大学申请这一环节,千万不要走格式和流程化,应当客观实际地展现学生的个性化特征、学术成绩和综合能力。学生应该请经验丰富的老师在申请材料这一方面做指导,但是绝对不能做假材料。

5、资金准备

资金是留学的基础保障,也是第一保障,准备送孩子留学的家庭应做好持续支付学生海外学习费用的准备,以及制定可能出现经济断层情况时的应对措施。

但是另一方面,积极做好孩子出国留学前的准备,使孩子更高效地完成海外留学计划,才是节省家庭支出、并获得幸福回报的最有效办法。

6、海外人脉资源准备

出国前就应该加入一些留学生团体。到达国外大学只是留学生涯的开始,在海外4年甚至更长的学习生活,需要有一个自己的社交圈和人际关系网。在国外求学期间肯定会遇到各种各样的问题,学生对父母一般是报喜不报忧。另外,海外留学首先面对的是寂寞,如果要解决好这个问题,就要学会人际交往,有自己的朋友圈。这样,通过在国外的同学朋友的指导帮助,不但可以更快地适应、安顿,也可以在学业和生活方面少走弯路。

出国留学利弊分析

一、学术方面

利:中国的高等院校有很多,但是高等学府中教育质量高的并不多,世界一流的大学也不多,在各个专业领域的教育水平还有一些欠缺。相对来说,欧美一些大国在教育事业方面有很强势的优势,比如师资力量,教学硬件设施,科研水平,就业前景方面。所以对于申请读一些在中国不是强项的专业的同学,出国留学嘴一个考虑的就是学术方面的优势。

弊:国外的语言与中文的描述是非常不同的,在一些专业领域,中文的专业翻译成英文以后的专业学习的内容与中国学习的并不相同。国外大学在一些专业领域的概念与中国的思维有很多的出入。所以申请留学的之前要弄清楚自己到底要学什么,而学校会教什么。

二、文化方面

利:西方文化有很多的精华内容值得我们学习的,有很多他们的发展方式和发展模式是中国没有应用的,所以留学海外除了学术方面的学习,文化方面的交流也是一个很大的优势。

弊:因为西方文化有很多与中国文化不同的地方,可能因为这个中国文化思想在心里的根深蒂固,外国文化并不能与中国文化交流只能碰撞或者是冲突。这些冲突会让人非常的不舒服。

三、语言方面

利:更容易学会英语或者是掌握一门其他外语。更有国际发展的实力。

弊:对外语环境的不熟悉会容易在生活和交流方面造成更多的不方便。

四、安全方面

国外的多数学校都是安全的,但是有些国家在某些方面的管制相对宽松,所以学校是很容易引起_的地方,在安全方面相对来说,可能中国的学校要好一点。

篇4:德国留学专业申请书

德国留学热门专业申请书

尊敬的领导:

我打算在xx大学继续学习历史。作为我从小就感兴趣的学科,我喜欢研究过去以及它如何塑造我们的未来。历史研究使我们能够看到过去的错误和成功,并将它们用于未来。a??历史是危难时刻的航海指南。历史就是我们是谁,以及我们为什么是现在的样子。 (McCullough)历史让社会通过学习的宽容和理解来形成身份和进步。去年在AS History我学习了意大利的统一,这是我理解历史的关键。探索意大利是如何从几个州合并为一个国家,并讨论意大利是单独成立还是需要从加里波第或加富尔等国家推动的,这很有趣。

花了很多年研究现代历史,并决定自己将我的知识扩展到古代历史。今年早些时候,我读了Lucy Hughes-Hallet写的一本名为Cleopatra的书。从另一个女性的角度阅读历史上如此著名且有影响力的女性,这很有趣。克利奥帕特拉经常被描绘成蛇蝎美人——正如约翰·威廉·沃特豪斯或莎士比亚的肖像画中所说的那样,其他女人满足了她们的胃口:但她饿了,她最能满足。

历史学家经常将她视为一个诱人的`、潜在有毒的诱惑者,但这并不一定是Hughes-Hallet对她的解释;对她来说,她更简单,更有野心,也没有那么残忍。我认为在谈到古代历史时,很难将事实与虚构区分开来,尤其是在这种情况下,像克利奥帕特拉这样不断重新设计的人。

历史教会我做出有根据的判断,解释和分析外部材料以及我自己的意见。我觉得历史很有趣,因为它让我有机会长期研究人类社会的发展。我的好奇心进一步激发了我对这个主题的热情,我喜欢独立工作。但是我的三个科目都磨练了我的写作技巧,能够选择和组织知识并连贯而简洁地进行交流。更具体地说,社会学有助于辨别社会趋势,了解人类心理。和英国文学让我可以在上下文中学习作品。所有这些技能将使我能够在大学阅读历史。

当我有机会时,我喜欢参观博物馆和历史古迹。我特别喜欢帝国战争博物馆的战壕体验,以及国家历史博物馆的更古老的历史——比如英国的古代人类占领。

我在团队中工作得很好,但如果我被要求,我也有必要的领导能力,过去六年我积极参与学校的慈善委员会,在整个学校组织了各种慈善活动,这证明了我。我作为慈善委员会秘书的工作使我能够在社区中代表学校,并教会了我管理和组织技能。在学校里,我也一直是管弦乐队的热心参与者,我在学校担任首席小提琴手,并为自治市镇演奏。我曾在后台、管弦乐队中或作为演员的一部分参与过几场学校戏剧。我还参加了许多学校运动队,包括无板篮球队和田径队。我是一个天生开朗的人,有着积极的人生观,但随着大学所需的成熟,我觉得我已经为升入学位的学术阶段做好了充分的准备。我非常期待有机会不仅上大学,而且特别是阅读历史,因为我知道这将为我提供重要的生活技能,并让我有机会在该专业中从事广泛而多样的职业。

此致

敬礼!

申请人:xxx

xx年xx月xx日

篇5:德国留学热门专业申请书

尊敬的领导:

我打算在__大学继续学习历史。作为我从小就感兴趣的学科,我喜欢研究过去以及它如何塑造我们的未来。历史研究使我们能够看到过去的错误和成功,并将它们用于未来。 a??历史是危难时刻的航海指南。历史就是我们是谁,以及我们为什么是现在的样子。 (McCullough) 历史让社会通过学习的宽容和理解来形成身份和进步。去年在 AS History 我学习了意大利的统一,这是我理解历史的关键。探索意大利是如何从几个州合并为一个国家,并讨论意大利是单独成立还是需要从加里波第或加富尔等国家推动的,这很有趣。

花了很多年研究现代历史,并决定自己将我的知识扩展到古代历史。今年早些时候,我读了 Lucy Hughes-Hallet 写的一本名为 Cleopatra 的书。从另一个女性的角度阅读历史上如此著名且有影响力的女性,这很有趣。克利奥帕特拉经常被描绘成蛇蝎美人——正如约翰·威廉·沃特豪斯或莎士比亚的肖像画中所说的那样,其他女人满足了她们的胃口:但她饿了,她最能满足。

历史学家经常将她视为一个诱人的、潜在有毒的诱惑者,但这并不一定是 Hughes-Hallet 对她的解释;对她来说,她更简单,更有野心,也没有那么残忍。我认为在谈到古代历史时,很难将事实与虚构区分开来,尤其是在这种情况下,像克利奥帕特拉这样不断重新设计的人。

历史教会我做出有根据的判断,解释和分析外部材料以及我自己的意见。我觉得历史很有趣,因为它让我有机会长期研究人类社会的发展。我的好奇心进一步激发了我对这个主题的热情,我喜欢独立工作。但是我的三个科目都磨练了我的写作技巧,能够选择和组织知识并连贯而简洁地进行交流。更具体地说,社会学有助于辨别社会趋势,了解人类心理。和英国文学让我可以在上下文中学习作品。所有这些技能将使我能够在大学阅读历史。

当我有机会时,我喜欢参观博物馆和历史古迹。我特别喜欢帝国战争博物馆的战壕体验,以及国家历史博物馆的更古老的历史——比如英国的古代人类占领。

我在团队中工作得很好,但如果我被要求,我也有必要的领导能力,过去六年我积极参与学校的慈善委员会,在整个学校组织了各种慈善活动,这证明了我。我作为慈善委员会秘书的工作使我能够在社区中代表学校,并教会了我管理和组织技能。在学校里,我也一直是管弦乐队的热心参与者,我在学校担任首席小提琴手,并为自治市镇演奏。我曾在后台、管弦乐队中或作为演员的一部分参与过几场学校戏剧。我还参加了许多学校运动队,包括无板篮球队和田径队。我是一个天生开朗的人,有着积极的人生观,但随着大学所需的成熟,我觉得我已经为升入学位的学术阶段做好了充分的准备。我非常期待有机会不仅上大学,而且特别是阅读历史,因为我知道这将为我提供重要的生活技能,并让我有机会在该专业中从事广泛而多样的职业。

此致

敬礼!

申请人:xuexila

__年__月__日

德国留学受欢迎的文科专业

一、经济学类专业

国际注册会计师、精算师、金融工程师、保荐人……这些字眼无一不是商业精英以及高额薪水的代名词。虽然我们刚刚经历了经济危机的暴风雨洗礼,但金融从业人员的发展前景和薪资待遇依然被广泛看好,华尔街商业精英的形象依然被人向往。近几年来,经济学类,尤其是旗下金融学、金融工程、保险等专业的报考热度和关注度持续高涨,本科毕业生出国留学的机会也是非常多。

经济学类专业留在国内读本科的优势在于,我国很多高校的此类专业实力不俗,学生可以获得扎实的基础知识,锻炼基本能力,同时相较国外教育成本低廉。学生本科毕业后出国深造,可以依托国外健全专业的资本市场增加自己的实战能力,同时世界知名银行和金融机构也更欢迎具有国际视野和专业能力的研究生人才,所以在欧美高校就读经济学类研究生会有更好的发展平台和更多的机遇。

申请高校方面,西欧国家的大学和美国东部高校受到普遍欢迎,但除了申请者具有特别杰出的才能,经济学类专业很难获得半奖以上的奖学金。

二、管理学类专业

管理学是一个较为宽泛的概念,包括管理科学与工程类、工商管理类、公共管理类等。管理学类和经济学类相似,一些比较创新的前沿的研究手段和理论基本都产生在欧美发达国家的大学和研究所里。发达国家的政府和企业都非常注重向高校中的管理学专业人士咨询管理策略和方法,这也就为从事这些方面的研究生和博士生提供了更多实践和发展的机遇。随着经济快速发展,大量本土企业成长壮大,中国经济发展需要大量的具有专业素养和国际视野的管理类人才。因而,无论是从就业率还是从薪酬来说,管理学类专业海归的前途是有保证的。

职业经理人一直位列十大高薪行业之一,而大部分优秀的职业经理人都是管理学类专业出身,在公司中经过磨练逐渐成长的。而国外留学的经历,会为学生提供更多锻炼和实践的机会,成长的速度也会更快。

管理学类专业中有一个较为特殊的学位:工商管理学硕士(MBA)。它不同于一般的学历教育,要求就读者具有3年以上管理相关工作的经验,一般以案例教学为主。国际知名的有哈佛商学院MBA、斯隆商学院MBA、斯坦福商学院MBA等,毕业的MBA颇受国际大公司的青睐。不过,基本没有高校为工商管理学硕士提供奖学金。

三、新闻传播学类专业

近年来随着人们对信息需求量的迅猛增长,传媒市场呈现出一派繁荣景象,数字电视、互连网和手机平台的飞速发展为我们今天的大众传媒赋予了更为广泛的发展空间。相比国内的传媒专业教育,国外的传媒教育具有历史悠久、专业设置齐全、研发实力雄厚、国际化氛围浓厚等诸多优势。但我们还需要在国内本科阶段学习传媒专业相关的理论,提高自己对于国内传媒业发展现状、发展趋势的认识,才能更好地领悟国外高校传媒教育的精髓。

新闻传播学类专业具有极强的国内外交流性质,因此拥有世界知名大学研究学位、一流英语能力的高级专业人才备受业界青睐。近几年,国内外交流的日益频繁促进了国内新闻、影视、广告等传播与媒体行业的迅猛发展,对于大众传媒类专业各级人才尤其是高级人才的市场需求成倍增长。

国外高校的新闻传播学类专业特别注重通过传媒业在社会特别是在文化上的差异,培养学生的对国家甚至世界的电视、电影、广播、新闻通讯等传媒载体的逆向思维能力。尽管此类专业比较强调理论学习,但是越来越多的欧美大学也在强调学生在传媒业中的实习,提供了很多机会使学生了解最新的多媒体技术在传媒业中的应用。

此类专业申请难度往往和我们在本科阶段就读的高校或者相关工作经验有很大关系,奖学金的获取也取决于个人能力,奖学金数量多,申请相对容易。另外心理学、教育学、社会学等专业本科毕业后也有很好的出国前景。

留学德国好的专业盘点

1.建筑专业

德国建筑是世界建筑业的典范之一,世界一流的建筑设计机构:如BRT、ARCHITECS事务所、GMP建筑事务所每年都会从德国高校吸收建筑专业人才。在国内,不断崛起的房地产业也急需建筑方面的专业人才。

2.材料工程

现代技术提供了无数可用的材料:金属,如铁和非铁金属,半导体;非金属无机材料,如陶器材料,玻璃,无机黏合剂及有机材料,如塑料和橡胶。还有地位越来越重要的复合材料。

材料学的学习以对数学自然科学和技术的兴趣为基础。材料工程学的教育就是介绍原料之间,生产/制造工艺,材料结构/特性和它们的应用之间的联系。德国纽伦堡大学、柏林工业大学、德累斯顿工业大学的材料工程都非常的有名。

机械制造专业知名的奥迪汽车就是德国品牌,机械制造专业是德国的专业。此外,德国高校对其投入的经费也非常的多,各种奖学金之类的奖励机制也非常多,所以在德国留学若是学这个专业是非常的实惠的。国内也有许多在德国高校留学时学习机械制造专业的在回国后就业和收入都非常可观的留学生。而且现在的社会也是一个高度发达的科技型社会,对于这种人才也是急需的。就业前景也是十分好的。

3.通讯信息专业

通讯信息人才主要是为国家和人民提供通讯技术性服务的,现如今通讯信息行业正处于黄金期,而德国的通讯信息技术是非常的完善与发达的,去德国留学学习这个专业回国后是被国内的各种信息技术公司所认可的,所以学习这个专业回国后基本不用考虑就业问题。而且随着互联网时代的进步,通讯信息专业人才将供不应求。

4.汽车工程

提起汽车,德国有足够的理由骄傲,奔驰、宝马、保时捷、奥迪、大众、欧宝,想必这些耳熟能详的汽车品牌没有人会陌生吧,无愧被人们称为轮子上的国家,汽车工业一直是德国经济的支柱产业,在一定程度上决定着德国整个国民经济的发展。

5.德国语言学

_网了解到,这个专业,是外国留学生在德国就读学生最多的专业,学起来相比较其他专业相对容易,对于国内文科类学生来说,是一个很好的专业,通过对德国的历史,文学和语言方面的学习,能够更加深刻了解德国和欧洲的历史和文化。

6.音乐方面专业

德国人在艺术和音乐方面的造诣丝毫不会亚于其强大的工业,德国称为音乐的故乡,涌现出了许许多多的音乐家,如贝多芬、卡尔。韦伯、 舒伯特、巴赫、里斯特、罗伯特·舒曼等等。听在德国工作过的人讲,每两个德国人就有一个人至少精通一种乐器。德国无处不在的歌剧院、音乐厅,随处可见的街头音乐艺人,都足以可见音乐在德国的地位以及人们对音乐的痴迷。

7.医学

德国的医学一直在世界各国享有盛誉,其医学研究成果非常的多并且具有一定的性。我国现如今的医学水平还有待提高。

从事医学这方面的工作薪资待遇非常好,而且我国也急需这方面的专业人才,学习医学在我国的就业前景是非常好的,俗话也说:我国现如今有两个优质铁饭碗,一个是老师,一个是医生。

8.BWL(企业管理学)

德国国内大学十分注重经济学的教学质量,而作为经济学里面最热门的企管专业同样也是中国学生学得最多的专业。在德国大学里,并没有像中国把会计、金融、国际贸易、税法等等专业分得很独立,相反在德国大学就读企业管理或者国民经济,在前两年基础课程里,主要学习经济方面的基础知识,到了专业课年级会根据个人选择的方向,再具体细分会计、金融、贸易物流、营销等等。企业管理学的毕业生可以进入大中型商品制造企业、商业、信贷、保险和交通行业及公共经济行业,另外也可以进入各种协会组织和国内或国际政府机构。根据学生选择的学习重点不同,进入税务和会计、人事和组织领域,做市场营销、控制和企业管理都很有可能。

篇6:西班牙留学热门专业申请书

Dear _,

Ever since childhood I have enjoyed working with my hands. Whether as an eight year- old gluing together a model car or an adolescent assembling a bookshelf in woodworking class, I thrived on the challenges of precise and meticulous tasks. Throughout high school I have been intrigued by the sciences, but it was not until I read about late-breaking discoveries and research in the field of genetics that my interests in science intensified. When I entered the University of British Columbia (UBC), I naturally chose to specialize in Cell Biology and Genetics.

In my sophomore year at UBC, I first began to seriously consider dentistry as a career. At that time, I began to appreciate the important role that dentistry played in my life. Four years earlier, I began an orthodontic treatment program with Dr. Junni Wang to correct a severe crowding problem with my teeth. Both before and during the treatment, I was a most reluctant participant; not many teenagers look forward to braces filling their mouth during their last two years of high school, and I was no different.

However, at every monthly check-up for three-and-a-half years the office staff had nothing but kind words of encouragement and optimism. Now after the completion of the treatment I had reason to smile. Dr. Wang helped turn me from a shy adolescent who feared smiling into a confident, outgoing young man. His skills not only brought back my smile, but also my sense of confidence in all aspects of my life. Whereas once I feared drawing attention to myself and thus shied away from leadership posts and debates, now I am a completely different person. Hoping to feel as satisfied and gratified as Dr. Wang must have felt in improving not only my smile but my entire way of life, I look forward to improving the oral health of patients on a daily basis and participating in dentistry’ s friendly, team-oriented work environment.

After this preliminary ‘ patient-doctor’ exposure to dentistry, I substantially increased my involvement in the field to determine if dentistry really was for me. My participation with the UBC Pre-Dental Society allowed me to communicate with various professionals in the field. I also investigated opportunities to volunteer in the University Dental Clinic or participate in research work. After speaking to a couple of professors in the UBC Faculty of Dentistry asking them about research opportunities, I found a topic that interested me. Dr. Putnins, of the Division of Periodontics, offered me a position in his lab to conduct a semi-quantitative analysis to determine the levels of endotoxin in dental unit water lines.

After taking many water samples from the University Dental Clinic and quantifying the amounts of endotoxin (lipopolysaccahride) in those samples with an Limulus Abeocyte Lysate test, I prepared to publish dentistry’ s first account of this type of experiment. I conducted the study over a 16-week span (Jan.-Apr.‘ 98), and the research work counted as 3.0 credits towards my undergraduate degree. Because the vast majority of my work was self-directed, I submitted my findings for evaluation by the faculty in a 32-page report with 46 references, and I also defended my methods before a panel of professors. Impressed by the findings and results, Dr. Putnins will use my study as a key component of a journal article he is currently preparing for the Journal of Dental Research (JDR). The school also submitted an abstract of my findings for presentation at the upcoming 77th General Session of the International Association of Dental Research (IDAR) to be held at Vancouver, Canada. I am keenly looking forward to this unique opportunity to have my work appear before distinguished members of the dental research community. My positive research experience definitely helped reinforce my goal of becoming a dentist.

In addition, my employment as a Canada Customs Inspector has helped me improve my level of social awareness and helped me develop qualities I can usefully apply to dentistry. As a Customs Inspector, I had the opportunity to communicate effectively with many different types of people in various situations. I have also developed the ability to resolve conflicts, defuse difficult situations, and show empathy even during cases of enforcement. In addition, my experience with team sports has provided me with leadership skills that can not be taught in any textbook. As the captain of my hockey team and the coach of a children’ s team, I have developed excellent communication skills and the ability to identify and work effectively with kids. All of these qualities will prove very important to my future career in dentistry.

Attracted by the dental profession’ s ability to positively impact people’ s lives, just like my orthodontist, and by the profession’ s financially rewarding and stable lifestyle, I look forward to one day opening my own practice and becoming a well-respected member of both the community of dentists and the community of patients. While my GPA may not be as high as some applicants’ , my academic record shows a consistent positive. I know I have the intelligence, ability, and determination to achieve success in dentistry; I only need the opportunity. My dental research experience combined with my academic background, personal qualities, and leadership abilities makes me well suited to accept the challenges in the field of dentistry. I look forward to an interview and the chance to discuss my qualifications in person.

Yours sincerely,

xuexila

篇7:西班牙留学热门专业申请书

一、管理类

西班牙拥有足够多的旅游资源,所以高校内针对旅游进行管理的专业,热门程度非常高,除了开发和维护之外,还会涉及到宣传和利用,对留学生来说技能实地实践,又可以灵活运用。

和旅游管理关系密切的,还有酒店管理专业,大家如果想重点学习管理类的技能,并且是在酒店内当差的话,选择这门专业会更合适一些,学校还会安排学生去酒店实习,积累经验。

二、语言类

国内的学生经过学习,已经掌握了中文和英语的语言技能,这时候再去西班牙学习西语,就可以顺利的掌握全球适用范围最广的三门语言,基本上前往大部分国家,都不会有语言方面的障碍。

而在西班牙,可以接受最正宗西语教学,了解本国的习俗和文化,这样会更有助于大家更好的接受语言的教学,两者进行互相的影响,能够更好的帮助大家进入到正式的专业学习中。

三、经贸类

商科中就业就方便的,还是经济和贸易类,因为还会涉及到国家交流,所以大家能够有更广的交际和社交,再加上专业的授课,可以有效地帮助大家进行技能的积累,求职选择更多。

由于这方面的课程安排,属于实用性的,而且国际化的趋势很明显,大家获取的理论知识,不管是去哪一个国家,都会有很高的实用性,可以顺利的进入到岗位中。

四、工程类

作为一个大的专业分支,工程学科的热门程度,是由其分支带来的,大家可以选择的具体专业项目众多,而且大部分都是和其他专业进行联合的复合学科,这样可以获取双份的技能。

建议大家在选择的时候,首选自己擅长的领域,这样不需要花很多的时间打基础,提升的训练能够让大家在未来的竞争中更有优势,归国求职也会更顺利。

篇8:西班牙留学热门专业申请书

一、马德里

首选的城市自然就是首都马德里,在这里聚首了各个行业的领头人物和企业,会提供更多更好的就业机会,而且各种福利保障也会更加全面和完善。

在这里,不管是传统行业、食品制造,还是电子、化学、机器制造业,都非常发达,能够提供的工作岗位也非常多,在这里,留学生也非常受欢迎。

二、巴塞罗那

巴塞罗那在西班牙的地位,就相当于上海在国内的地位,其经济发展不亚于马德里,赛人才的需求上也非常的大,不过商业的发展会更加发达一些。

而且新技术和新科技的发展,在这里会走在前沿,在运用上,也会更加快捷,走在大多数城市的前沿,大家可以从事的行业会科技含量更高一些。

三、瓦伦西亚

这座城市以发达的旅游业而闻名,而且城市里还拥有世界的福特汽车加工厂,为此带动了周边各项行业的发展,提供了数量众多的工作行位。

在这里就业,大家可以享受欧洲一流的自然和人文景观,生活的舒适度是非常高的,而且各项生活配套设施也非常的完善,可以帮助大家更好地适应新生活。

四、塞维利亚

作为西班牙历史最悠久的城市之一,这里呈现出非常明显的历史和现代融合的痕迹,围绕着城市旅游业,衍生出了不少新的工作岗位。

如果想要留在这座城市工作,大家需要学好西班牙语,这样才可以帮助大家更好的与本地人进行交流。

篇9:西班牙留学专业申请书

Dear x,

Ever since childhood I have enjoyed working with my hands. Whether as aneight year- old gluing together a model car or an adolescent assembling abookshelf in woodworking class, I thrived on the challenges of precise andmeticulous tasks. Throughout high school I have been intrigued by the sciences,but it was not until I read about late-breaking discoveries and research in thefield of genetics that my interests in science intensified. When I entered theUniversity of British Columbia (UBC), I naturally chose to specialize in CellBiology and Genetics.

In my sophomore year at UBC, I first began to seriously consider dentistryas a career. At that time, I began to appreciate the important role thatdentistry played in my life. Four years earlier, I began an orthodontictreatment program with Dr. Junni Wang to correct a severe crowding problem withmy teeth. Both before and during the treatment, I was a most reluctantparticipant; not many teenagers look forward to braces filling their mouthduring their last two years of high school, and I was no different.

However, at every monthly check-up for three-and-a-half years the officestaff had nothing but kind words of encouragement and optimism. Now after thecompletion of the treatment I had reason to smile. Dr. Wang helped turn me froma shy adolescent who feared smiling into a confident, outgoing young man. Hisskills not only brought back my smile, but also my sense of confidence in allaspects of my life. Whereas once I feared drawing attention to myself and thusshied away from leadership posts and debates, now I am a completely differentperson. Hoping to feel as satisfied and gratified as Dr. Wang must have felt inimproving not only my smile but my entire way of life, I look forward toimproving the oral health of patients on a daily basis and participating indentistry’ s friendly, team-oriented work environment.

After this preliminary ‘ patient-doctor’ exposure to dentistry, Isubstantially increased my involvement in the field to determine if dentistryreally was for me. My participation with the UBC Pre-Dental Society allowed meto communicate with various professionals in the field. I also investigatedopportunities to volunteer in the University Dental Clinic or participate inresearch work. After speaking to a couple of professors in the UBC Faculty ofDentistry asking them about research opportunities, I found a topic thatinterested me. Dr. Putnins, of the Division of Periodontics, offered me aposition in his lab to conduct a semi-quantitative analysis to determine thelevels of endotoxin in dental unit water lines.

After taking many water samples from the University Dental Clinic andquantifying the amounts of endotoxin (lipopolysaccahride) in those samples withan Limulus Abeocyte Lysate test, I prepared to publish dentistry’ s firstaccount of this type of experiment. I conducted the study over a 16-week span(Jan.-Apr.‘ 98), and the research work counted as 3.0 credits towards myundergraduate degree. Because the vast majority of my work was self-directed, Isubmitted my findings for evaluation by the faculty in a 32-page report with 46references, and I also defended my methods before a panel of professors.Impressed by the findings and results, Dr. Putnins will use my study as a keycomponent of a journal article he is currently preparing for the Journal ofDental Research (JDR). The school also submitted an abstract of my findings forpresentation at the upcoming 77th General Session of the InternationalAssociation of Dental Research (IDAR) to be held at Vancouver, Canada. I amkeenly looking forward to this unique opportunity to have my work appear beforedistinguished members of the dental research community. My positive researchexperience definitely helped reinforce my goal of becoming a dentist.

In addition, my employment as a Canada Customs Inspector has helped meimprove my level of social awareness and helped me develop qualities I canusefully apply to dentistry. As a Customs Inspector, I had the opportunity tocommunicate effectively with many different types of people in varioussituations. I have also developed the ability to resolve conflicts, defusedifficult situations, and show empathy even during cases of enforcement. Inaddition, my experience with team sports has provided me with leadership skillsthat can not be taught in any textbook. As the captain of my hockey team and thecoach of a children’ s team, I have developed excellent communication skills andthe ability to identify and work effectively with kids. All of these qualitieswill prove very important to my future career in dentistry.

Attracted by the dental profession’ s ability to positively impact people’s lives, just like my orthodontist, and by the profession’ s financiallyrewarding and stable lifestyle, I look forward to one day opening my ownpractice and becoming a well-respected member of both the community of dentistsand the community of patients. While my GPA may not be as high as someapplicants’ , my academic record shows a consistent positive. I know I have theintelligence, ability, and determination to achieve success in dentistry; I onlyneed the opportunity. My dental research experience combined with my academicbackground, personal qualities, and leadership abilities makes me well suited toaccept the challenges in the field of dentistry. I look forward to an interviewand the chance to discuss my qualifications in person.

Yours sincerely,

篇10:丹麦留学热门专业申请书参考

Dear _,

An experienced engineer of security printing with China’s Central Bank, I now would like to scale higher intellectual heights by pursuing Ph. D. studies in mechanical engineering at your university. I believe that my strong background in CAD has adequately prepared me to embark on this endeavor.

I have been working since for the People’s Bank of China, a Chinese version of the Federal Reserve, at its unique research institute of security printing, with the responsibility of designing the Chinese currency and the machinery to produce it. By engaging me in a variety of projects, the job afforded me ample exposure to cutting-edge developments in computer technologies, particularly in CAD software. I have, for example, recently redeveloped a purchased CAD (Computer Aided Design) software to make it more suitable for our own purposes. By adding our own part/subassembly to the database and make our own drawing criteria, we have achieved dramatically better efficiency.

My job performance, which has won me professional respect from all of my colleagues, was achieved thanks to the strong background I acquired as a student in computer science. My undergraduate GPA ranked first among the 63 students of classmates in mechanical department, for which I was awarded first-class and second-class prizes many times. My graduate GPA ranked among the top 4% of the 105 students in my year, which won me the “San Hao” scholarship every year during the three years of my graduate studies.

Unlike many other Chinese students, who are content with performing well in exams, I made a point of learning through my own hands-on experiences. In the Master’s program at the Beijing Institute of Printing, I gained an in-depth understanding of artificial intelligence, including expert system and genetic algorithm, especially in neural network. For my thesis, I programmed a multi-level BP neural network with C language to analyze my mathematical model, and applied much of my knowledge in optimization. I thus became able to program with a host of different computer languages, especially C++, with which I helped my graduate advisor to design a paper-cutting machine. To analyze the mechanism statically and dynamically, I programmed a software system to analyze and emulate it on screen. In undergraduate studies, I had often programmed with Fortran77 and the Basic language.

Upon the completion of my Master’s studies, I easily passed the doctoral record examination in CAD/CAM of Beijing University, one f the top universities in China. But I gave up the opportunity in order to gain more practical experience in the industry. The decision proved to be right, as it guaranteed me better access to sophisticated facilities, such as state-of-the-art personal computers. With the People’s Bank of China, I have thus accumulated solid expertise in many kinds of operating and application software systems, particularly in CAD. I now have a firm grip on the latest developments in computer science in China.

The challenges I met and the successes I achieved at the People’s Bank have not only endowed me with confidence but also fired off my desire to further improve myself. I have enjoyed high-quality and efficient production with the use of a kind of PC-based CAD software, MDT, developed by Autodesk Corporation. I now have a dream: some day, every person can design his favorite product with some sort of CAD software, and then search for an ideal factory over high-speed internet its production; and the factory will put specifications of the product, as it has received them via the high-speed internet into its CIMS, and out pops the product, as designed, at the end of the factory’s production line. It is a beautiful dream for every engineer, but many difficulties the speed of data-transfer and how to manage the product data among CAD, CAM, CAPP and CAE systems. These questions are fascinating, and I would like to come up with my own answers to them.

To prepare myself for advanced studies in your country, I have persisted in improving my English proficiency. As demonstrated by my score of 700 (96%) in the verbal section of GRE, I now have an adequate command of English for undertaking graduate studies in your program.

After carefully comparing the strengths of many universities, I find Mercy University particularly suited for my purpose. It has got the best combination of quality faculty, many state-of-the-art facilities, and an intriguing academic environment. Currently, China still lags significantly behind Western countries in mechanical engineering. I hope that, with a few years of graduate studies under your seasoned guidance, I will be able to return to my motherland and help bring mechanical engineering in my country to international standards.

Although my ultimate objective is a Ph. D. degree, I am willing to do a Master’s degree if necessary. In either case, I would like to concentrate my studies in one or a combination of the following areas: CAD, CAM, CIMS, Computer graphics, Mechanical design, Mechanical manufacturing, Optimization, Artificial intelligence, and Robotics. Your favorable evaluation of my application will be highly appreciated.

Yours sincerely,

xuexila

篇11:丹麦留学热门专业申请书参考

1、法律专业

无数丹麦留学成功案例都表明法律专业是个经久不衰的专业。丹麦留学也同样如此。丹麦是北欧的一个小国,在法律上面传承了英国的很多法律制度,法律专业在丹麦也变得越来越热门。成为丹麦留学专业中的优先者。

院校有:哥本哈根大学、奥胡斯大学等

2、创意类专业

丹麦是个童话王国,有很多美丽的童话故事是发生在丹麦,因此丹麦是个重视创意的国家。再加上属于欧洲,欧洲本就是个创意发展的源头,在丹麦这样的北欧小国,学好创意更加容易。

院校有:南丹麦大学、奥尔堡大学等

3、教育类专业

不管哪个国家,发展本国的教育一直都是这个国家的重中之重,俗话说的好:要做事,先做人。教育是教好怎样做人的关键,发展好本国的教育,有很大的前途。

院校有:丹麦教育大学

4、经济类专业

这是每个国家都必须要具有的专业。一个国家要想飞速发展,经济是直接因素。因此去丹麦留学选择经济专业会有很好的就业前景。

院校有:哥本哈根商学院、奥尔胡斯商学院

5、音乐类专业

丹麦的皇家音乐学院在世界上是闻名的,去丹麦学习音乐也是一个不错的选择。

院校有:丹麦皇家音乐学院、奥尔胡斯皇家音乐学院

丹麦留学衣食住行常识

1、衣——一套正装就可以

丹麦人的服饰以休闲服为主,西服也需要,不过一年之中可能只会穿几次,所以只要准备一套正装就可以了。如果你崇尚,欧洲可就是你的乐园。虽然在丹麦休闲服也并不便宜,但确实是国际耳熟能详的,质量也有保障。西服、领带、皮鞋相比之下就便宜多了。意大利的皮鞋、西服打折时便宜得让你难以相信。上课、上班,很多丹麦人是休闲打扮,在办公室里公司经理穿着拖鞋、T恤,你也不要奇怪。防水服在这是必不可少的,11月至1月份是丹麦多雨的季节,而且下雨时还有风,所以不太适合用雨伞。虽然丹麦是个工业化的发达国家,但污染治理得很好,空气质量也相当不错。因为污染少,衣服不易脏,外套穿几周没有太大问题,所以对留学生也是件好事,可以省点洗衣费。这里的洗衣店都要收5克朗,10—20克朗也是合理的价格。(1丹麦克朗约等于1元人民币)

2、食——多关注超市网站

如果你自己做饭,一个月的伙食费大概为1500元人民币,如果出去吃会增加费用,麦当劳75元人民币一份套餐,和之前我们介绍过的德国与荷兰差不多。丹麦比较便宜的超市是Aldi和Netto,中档的有Fotex,高档的是Irma。Irma的东西要贵很多,不过品种齐全,看着质量好像都高出一截。Aldi据说是北欧的超市,所售商品比其他的超市便宜。你可以发现,便宜的地方肯定品种少,Irma和Fotex的规模大,商品多。去超市买东西一定要注意日子。那里的超市经常打折,几乎每天都有,但可能今天是这种商品,明天是另一种。如果运气好,你可以买到比平时便宜很多的东西。举个例子,2.5公斤的鸡腿,平时要55克朗,打折时35克朗,省不少钱。

3、住——合租学生公寓

学生公寓当然是第一选择, 2500—4500丹麦克朗左右每月。也可以选择与几个同学合租公寓,一般会比学生公寓便宜一些。一般的大学都会为学生安排学生公寓,但需共用厨房等设施。

丹麦的中等住宅是HOUSE,大致是一种独门独户的概念,有2层也有3层的,为一个家庭拥有,也有2-3个家庭合住的,称为多家庭HOUSE,是中产阶级理想的家居概念。

在丹麦,许多穷人就专门租用这种HOUSE作为居室,一些中国留学生挤不进学生宿舍时,也经常租用这种层面落脚。

买一个属于自己的别墅,是许多毕业后留在丹麦的中国学生的目标和梦想。这并不难实现,只要交10%的首付,就可以贷款买房,位置不同 房价自然也不同。不论是楼房还是别墅,水电暖等屋内的设施都十分齐全,自来水打开就能喝,肯定不会拉肚子。

4、行——自行车出行最便捷

丹麦的路与其它欧洲国家一样,人行道和自行车道分开,公交车道并不宽,大多是单车道,但是你会感觉特别安全。公共汽车都是德国的奔驰或是瑞典的VOLVO,三个车门,前面上人,中间可以推婴儿车,也可以下车。车内都有暖气,沙发座椅,整个感觉就是干净、宽敞、舒适,比国内坐出租车的感觉还好。

但是丹麦的车票很贵,上车至少12克朗。多数人买月票,丹麦的市区按交通距离被分成几个区,1个区140克朗,26岁以下的人可凭护照或其它有效青年卡,享受打折优惠。也可以买一种乘10次车120克朗的通票,2个区打1次卡,通常在火车站旁边的商店里有售,上车前需要在自动打票机上打卡,车票上有时间,在一小时内可以免费换乘。上车时没有人检票,买票全凭自觉,有时在车上会有工作人员查票,如果查到逃票,罚款600克朗,并记入个人信用记录。

篇12:市场营销专业描述

市场营销专业描述

市场营销专业描述

市场营销作为一种计划及执行活动,其过程包括对一个产品、一项服务、或一种思想的开发制作、定价、促销和流通等活动,其目的是经由交换及交易的过程达到满足组织或个人的需求目标。

市场营销是指在以顾客需求为中心的思想指导下,企业所进行的有关产品生产、流通和售后服务等与市场有关的一系列经营活动。

有些学者从宏观角度对市场营销下定义。例如,E.J.Mccarthy?把市场营销定义为一种社会经济活动过程,其目的在于满足社会或人类需要,实现社会目标。又如,Philop Kotler指出,“市场营销是与市场有关的人类活动。市场营销意味着和市场打交道,为了满足人类需要和欲望,去实现潜在的交换”(《市场营销管理》第5版第13~14页)。?

还有些定义是从微观角度来表述的。例如,美国市场营销协会于1960年对市场营销下的定义是:市场营销是“引导产品或劳务从生产者流向消费者的企业营销活动”。

市场营销MBA的定义:指企业以顾客为中心,以市场为导向,从产品规划开始,综合利用各种营销手段,最终实现企业经营目标的全过程。

J.E.Mccarthy 于1960年也对微观市场营销下了定义:市场营销“是企业经营活动的职责,它将产品及劳务从生产者直接引向消费者或使用者以便满足顾客需求及实现公司利润”(《基础市场学》第19页)。这一定义虽指出了满足顾客需求及实现企业赢利成为公司的经营目标,但这两种定义都说明,市场营销活动是在产品生产活动结束时开始的,中间经过一系列经营销售活动,当商品转到用户手中就结束了,因而把企业营销活动仅局限于流通领域的狭窄范围,而不是视为企业整个经营销售的全过程,即包括市场营销调研、产品开发、定价、分销广告、宣传报导、销售促进、人员推销、售后服务等。

Philop K otler于1984年对市场营销又下了定义:市场营销是指企业的这种职能,“认识目前未满足的需要和欲望,估量和确定需求量大小,选择和决定企业能最好地为其服务的目标市场,并决定适当的产品、劳务和计划(或方案),以便为目标市场服务”(《市场营销管理》序言) 。

美国市场营销协会(AMA)于1985年对市场营销下了更完整和全面的定义:市场营销“是对思想、产品及劳务进行设计、定价、促销及分销的计划和实施的过程,从而产生满足个人和组织目标的交换。”这一定义比前面的诸多定义更为全面和完善。主要表现是:(1 )产品概念扩大了,它不仅包括产品或劳务,还包括思想;(2)市场营销概念扩大了,市场营销活动不仅包括赢利性的经营活动,还包括非赢利组织的活动;(3)强调了交换过程;(4)突出了市场营销计划的制定与实施。

此外,我们还可以这样理解:

1.市场营销是一种企业活动,是企业有目的、有意识的行为。?

2.满足和引导消费者的需求是市场营销活动的出发点和中心。 企业必须以消费者为中心,面对不断变化的环境,作出正确的反应,以适应消费者不断变化的需求。满足消费者的需求不仅包括现在的需求,还包括未来潜在的需求。现在的需求表现为对已有产品的购买倾向,潜在需求则表现为对尚未问世产品的某种功能的愿望。企业应通过开发产品并运用各种营销手段,刺激和引导消费者产生新的需求.

3.分析环境,选择目标市场,确定和开发产品,产品定价、分销、促销和提供服务以及它们间的协调配合,进行最佳组合,是市场营销活动的主要内容。市场营销组合中有四个可以人为控制的基本变数,即产品、价格、(销售)地点和促销方法。由于这四个变数的英文均以字母“P”开头,所以又叫“4Ps”。企业市场营销活动所要做的就是密切注视不可控制的外部环境的变化,恰当地组合“4Ps”,千方百计使企业可控制的变数(4Ps)与外部环境中不可控制的变数迅速相适应,这也是企业经营管理能否成功、企业能否生存和发展的关键。?

4.实现企业目标是市场营销活动的目的。不同的企业有不同的经营环境,不同的企业也会处在不同的发展时期,不同的产品所处生命周期里的阶段亦不同,因此,企业的目标是多种多样的,利润、产值、产量、销售额、市场份额、生产增长率、社会责任等均可能成为企业的目标,但无论是什么样的目标,都必须通过有效的市场营销活动完成交换,与顾客达成交易方能实现。

热门大学,专业排行,志愿填报延伸阅读--------------

一.填志愿,学校为先还是专业为先?

一本院校里有名校、一般重点大学,学校之间的层次和教育资源配置,还是有较大差异的。在一本院校中,选学校可能更重要一些。学校的品牌对学生未来就业会产生一定影响。如果你进了名校,但没能进入自己最喜爱的专业,你还可以通过辅修专业等方式,来完善学科知识结构。而且,如今大学生就业专业对口的比例越来越小了,进入一所积淀深厚、资源丰富的学校,有助于全面提升自己的素质与能力。

二本院校中,大部分学校都有鲜明的单科特色。建议考生结合自己的.特长、兴趣爱好,以专业为导向来选择学校。

二.如何看待专业“冷门”“热门”?

专业的热门与冷门,随着经济和社会形势的变化而变化。有些专业,看起来热门,许多学校都开设,招收了许多学生,导致若干年后人才过剩。有的专业,在招生时显得冷门,但毕业生就业时因为社会需求旺盛,学生成了“抢手货”,而且个人收益也不错。家长可以帮助学生,收集多方信息,对一些行业的发展前景进行预测,带着前瞻性的眼光去填当下的高考志愿。同时,学生也要从自己的特长与兴趣出发来选择专业,有兴趣才能学得更好,日后在就业竞争中脱颖而出。

高校新专业的产生有不同的“源头”。有的是在老专业基础上诞生的,专业内容变得更宽泛一些,此类新专业的分数线通常与往年差不多。有的是某一老专业与其他学科交叉而产生的,这类新专业在培养实力方面可能比老专业弱一些。有的是根据社会需求而设置的全新专业,录取分数线可能会在校内处于较低分数段。

三.高考咨询问些什么?

4月下旬起,各高校招生咨询会此起彼伏,密度很大。为了提高现场咨询的效率,咨询前不妨做些“备课”,在相关部委的官方网站、校园网等网站上“预习”一些对外公开的基本情况。

比如对高校办学条件和水平,有了比较才有认识。从高校隶属关系看,既有国家部委所属院校,也有省市所属院校。隶属不同,经费投入、招生范围等也有所不同。目前,全国30多所列入“985工程”的高校都是出类拔萃的高校,而列入“211工程”的高校也有百余所。

另外,还可查询一下高校师资水平和重点学科数据。代表师资水平的数据包括院士、大师级人物有多少;作为未来院士“预备队”的“长江学者”有多少;博士生导师有多少等。国家重点学科是经教育部严格评审,在各个高校相同学科中排名前一、前二名的某些学科。一所高校的“重点学科”越多,其周边也必然聚集着一个较高水平的相关学科群。

在正式咨询时,再问到更细的专业层面。应真正了解专业方向的内涵,包括研究些什么、学哪些课程、将来在哪些领域就业、以往就业率如何、未来社会需求怎样、招生计划多少、过去几年录取情况,以及这个专业的历史沿革、在同行中的水平、是否具有硕士点博士点以及现有哪些名师等。其中,录取分数线情况应掌握近几年的数据,参考其趋势变化。

四.20热门专业排名前十名:

1、电子与信息类:电子信息科学与技术、光信息科学与技术、电气工程及其自动化、自动化、电子信息工程、通信工程(长沙牛耳软件教育是湖南最专业的电脑软件培训学校)。

2、外语类:外贸英语、小语种。

3、法学类:法学、社会学、治安学、侦查学。

4、机械类:机械设计制造及其自动化、材料成型及控制工程、工业设计、过程装备与控制工程、测控技术与仪器。

5、土建类:建筑学、城市规划、土木工程、建筑环境与设备工程、给水排水工程。

6、会计类:会计学、财务管理。

7:中文类:对外汉语、新闻学、广播电视新闻学、广告学、编辑出版学。

8、医学类:临床医学、麻醉学、医学影象学、医学检验、口腔医学、药理学、中药理论。

9、环境、心理类:环境科学、生态学、心理学、应用心理学。

10、工商管理类:工商管理、市场营销、人力资源管理、旅游管理。

好就业专业:据统计,排行前十的专业

一,同声传译

同声传译员被称为21世纪第一大紧缺人才,随着中国对外经济交流的增多和奥运会带来的会务商机的涌现,需要越来越多的同声传译员。

同声传译员的薪金不是按照年薪和月薪来算的,是按照小时和分钟来算的,现在的价码是每小

篇13:市场营销专业描述

专业背景

市场营销(Marketing)又称为市场学、市场行销或行销学。简称“营销”,台湾常称作“行销”;是指个人或集体通过交易其创造的产品或价值,以获得所需之物,实现双赢或多赢的过程。

它包含两种含义,一种是动词理解,指企业的具体活动或行为,这时称之为市场营销或市场经营;另一种是名词理解,指研究企业的市场营销活动或行为的学科,称之为市场营销学、营销学或市场学等。

培养要求

本专业学生主要学习市场营销及工商管理方面的基本理论和基本知识,受到营销方法与技巧方面的基本训练,具有分析和解决营销问题的基本能力。[1] 毕业生应获得以下几方面的知识和能力

1.掌握管理学、经济学和现代市场营销学的基本理论、基本知识;

2.掌握市场营销的定性、定量分析方法;

3.具有较强的语言与文字表达、人际沟通以及分析和解决营销实际问题的基本能力;

4.熟悉我国有关市场营销的方针、政策与法规及了解国际市场营销的惯例和规则;

5.了解本学科的理论前沿及发展动态;

6.掌握文献检索、资料查询的基本方法,具有一定的科学研究和实际工作能力

主要课程

管理学、微观经济学、宏观经济学、管理信息系统、统计学、运筹学、会计学、财务管理、

市场营销、经济法、消费者行为学、消费心理学、国际市场营销、市场调查、基础会计、金融概论、

企业销售策划、商业银行实务、人力资源管理学、市场调查与预测、分销渠道管理、银行营销、服务营销、

客户关系管理、定价管理、现代推销技术、营销创新、广告理论与实务、财政与税收、公共关系学、广告沟通、促销管理以及商务礼仪和商务谈判等。

简历模板

基本信息 会计与市场营销简历表格 个人相片
姓 名: 大学生个人简历网 性 别:
 
 
民 族: 汉族 出生年月: 1992年3月12日
证件号码:   婚姻状况: 未婚
身 高: 163cm 体 重: 50kg
户 籍: 广东湛江 现所在地: 广东湛江
毕业学校: 广西工学院 学 历: 专科
专业名称: 会计与市场营销 毕业年份:
工作年限: 一年以上 职 称:  
 
求职意向  
职位性质: 全 职
职位类别: 财务/审计/税务-会计

物流/仓储

职位名称: 会计员 ; 会计助理 ; 统计员
工作地区: 深圳市 ; 广州市 ; 湛江市 ;
待遇要求: 可面议 ; 不需要提供住房
到职时间: 两周内
 
技能专长  
语言能力: 普通话 标准
计算机能力:  
综合技能:  
 
教育培训  
教育经历:
时间 所在学校 学历
9月 - 年6月 湛江机电学校 中专
3月 - 月 广西工学院 专科
培训经历:
时间 培训机构 证书
 
工作经历  
 
所在公司: 广州建兴光电科技有限公司
时间范围: 6月 - 209月
公司性质: 国有企业
所属行业: 生产、制造、加工
担任职位: QC
工作描述: 让我知道了学习的重要性,在社会中学习,在学习中工作.
离职原因: 返校读书
 
所在公司: 中国远洋物流有限公司
时间范围: 2011年9月 - 2011年1月
公司性质: 国有企业
所属行业: 运输、物流、快递
担任职位: 实习生<实习会计>
工作描述: 为了能在专业上有更一步的.提高,我努力学习、虑心请教为往后的工作打好基础。我从这些工作中不仅提高了我的专业知识和操作能力,也很好的培养了我较强沟通能力,协调能力,细心谨慎以及独立工作能力,培养了良好的心理素质,合作精神以及吃苦耐劳的精神,积累了相当的实践工作经验,增强自己的责任感。
离职原因:  
 
其他信息  
自我介绍:  
发展方向: 我是学习会计专业的学生,对于我的专业我很喜欢,在校期间我就不断地参加各项专业活动及参赛,并且获得不错的成绩,多次获得奖项,毕业后为了能在专业技能上更进一步的提高,我又步入了中国远洋物流有限公司进行在会计的实习,在实习中我学到了很多书本上学不到的东西,并为我以后能担任会计的工作树立了信心,我坚信只要贵公司给我一次机会,我定能发挥得很好,为贵公司的发展添砖加瓦。本文信息来源于HTtp://wWw.YJsjl.oRG大学生个人简历网请注明
其他要求:  
 
联系方式  
   

篇14:市场营销专业描述

市场营销专业描述

业务培养要求

本专业学生主要学习市场营销及工商管理方面的基本理论和基本知识,受到营销方法与技巧方面的基本训练,具有分析和解决营销问题的基本能力。

毕业生应获得以下几方面的知识和能力

1.掌握管理学、经济学和现代市场营销学的基本理论、基本知识;

2.掌握市场营销的定性、定量分析方法;

3.具有较强的语言与文字表达、人际沟通以及分析和解决营销实际问题的基本能力;

4.熟悉我国有关市场营销的方针、政策与法规及了解国际市场营销的惯例和规则;

5.了解本学科的理论前沿及发展动态;

6.掌握文献检索、资料查询的基本方法,具有一定的.科学研究和实际工作能力。

主干学科

经济学、工商管理

主要课程

管理学、微观经济学、宏观经济学、管理信息系统、统计学、会计学、财务管理、市场营销、经济法、消费者行为学、消费心理学、国际市场营销、市场调查、基础会计、金融概论、企业销售策划、商业银行实务、人力资源管理学、市场调查与预测、分销渠道管理、银行营销、现代推销技术、营销创新、广告理论与实务、财政与税收、公共关系学。

主要实践性教学环节

包括课程实习和毕业实习,一般安排10--12周。

修业年限

四年

授予学位

管理学学士

培养目标

市场营销高职专科是培养适应社会主义市场经济需要的德、智、体全面发展,懂得市场经济,基础扎实,知识面广,既懂得市场营销实务和管理,又熟悉国家经贸政策和法令,能熟练运用计算机,懂得进出口业务,通晓外贸知识,掌握企业管理知识和市场营销技术,实践能力较强的应用型人才。

业务培养要求

本专业学生主要学习市场营销及工商管理方面的基本理论和基本知识,受到营销方法与技巧方面的基本训练,具有分析和解决营销问题的基本能力。

毕业生毕业后应具备

掌握本专业必需的基础理论、基本知识和基本技能;熟悉相关经济法规、政策;具有一定的市场调查研究、市场开发和促销等市场营销工作必备的能力。

修业年限

三年,根据有关规定可参加专升本考试。

就业去向

市场营销毕业生可以从事市场调研、营销策划、广告策划、市场开发、营销管理、推销服务和教学科

研等工作。市场营销人员是各个企业、特别是大型企业不可缺少的人才。根据我国有关资料统计,从20世纪80年代中期至今,我国企业界自办或协办的人才交流会约两千多场次,而每一次的人才交流会上,市场营销人员都是最受欢迎、最供不应求的人才, 随着市场竞争的日趋激烈,这种势头在未来将越来越猛烈。相近专业

工商管理、会计学、财务管理、人力资源管理、旅游管理、商品学、审计学、电子商务、物流管理、国际商务等。

发展前景

市场营销学是经济管理类专业中比较实用的类型,在市场经济逐步完善的今天,对于作为独立经济实体的企业、公司,如果没有专业的市场营销人才,以科学、现代化的营销手段来“做生意”,肯定无法在竞争激烈的市场中生存。市场营销人员是各个企业、特别是大型企业不可缺少的人才,但由于培养数量一直跟不上,所以毕业生供不应求。

什么是市场营销:

1)市场营销是一个综合的经营管理过程,贯穿于企业经营活动全过程。

(2) 市场营销是以满足顾客需要为中心来组织企业经营活动,通过满足需要而达到企业获利和发展的目标。

(3) 市场营销以整体性的经营手段,来适应和影响需求。综上所述,我们可以对市场营销作出这样的概括,市场营销是企业以顾客需要为出发点,有计划地组织各项经营活动,为顾客提供满意的商品和服务而实现企业目标的过程。

篇15:市场营销个人留学申请书

20市场营销个人留学申请书

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of . Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

乌克兰留学好的院校推荐

1.哈尔科夫国立大学

相当于中国的清华大学。

培养出三位诺贝尔奖获得者的高校。18建校,是世界上最古老的学校之一,先后培养出了三名诺贝尔奖得主。

专业包含:法学、理学、历史学、经济学、文学、哲学、医学、工学、管理学9大门类专业。

2.基辅大学

相当于中国的北大。

1834年建校,全称基辅塔拉斯-谢甫琴科国立大学(基辅大学),是一所综合类大学。

专业包含:法学、理学、历史学、经济学、文学、工学、职教及其他类别7大门类专业。

3.乌克兰国立航空大学

全球民航三大之一,拥有自己的机场。

1934年建校,毕业文凭为世界上所有参与里斯本航空公约的国家所承认。欧洲的欧洲航空安全专家地区培训中心。曾派4位专家援建北京航空航天大学。

专业包含:理学、工学、经济学、管理学、建筑学、教育学、法学等相关专业。

4.基辅理工大学

世界上最古老、规模的工科大学之一。

18建校,全称乌克兰国立技术大学,化学家门捷列夫曾担任基辅理工学院国家考试委员会主任。人类第一个载人(加加林)航天器的总设计师出自本校;第一架直升飞机的设计师也出自本校。

专业包含:法学、理学、文学、工学、管理学、职教及其他类别6大门类。

5.柴可夫斯基音乐学院

享誉世界的一流音乐学院。

19建校,柴可夫斯基、格拉祖诺夫、依万诺夫、罗宾斯坦、伊波利拉夫等作曲家做出贡献,培育出众多世界知名音乐人。

开设院系:钢琴系、管弦乐系、演唱系、指挥系、作曲系、历史及音乐理论系。

6.乌克兰艺术大学

乌克兰艺术学府,前苏联三大艺术学院之一。

19建校,全称乌克兰国立美术与建筑艺术大学。

开设专业:油画、实用装饰艺术、艺术理论、雕塑、建筑艺术、电影艺术等。

7.乌克兰国立体育运动大学

奥运奖牌挂满一堵墙的大学。

1930年建校,是乌克兰体育领域的大学,也是乌克兰体育教育,体育科研和伤病康复等体育文化的中心。

开设专业:体育教育、体育、体育健康、运动医学等。

8.敖德萨国立大学

乌克兰四大之一,前中国科技部部长朱丽兰的母校。

1865年建校,是乌克兰最古老的学校之一,全称敖德萨契尼可夫国立大学,拥有世界前三的古生物博物馆,珍藏了众多考古化石。

开设专业:数学、物理、计算机、政治、心理学、生物学、经济等。

9.哈尔科夫国立经济大学

乌克兰教育科学部直属的国立高等学府,也是乌克兰一所具有悠久历史的国立经济类四级大学(等级)。1971年诺贝尔经济学奖获得者西蒙·史密斯·库兹涅茨是学校培养的优秀毕业生。

开设专业:经济、管理、多媒体技术、计算机科学、教育科学、旅游管理、新闻学等。

乌克兰留学衣食住行

一、衣着

乌克兰人在穿衣上面还是很讲究的,乌克兰的女性服装的样式很独特,服装上面绣了各种图案,一般都是穿的浅色的衬衣。乌克兰的男性也都穿的衬衫和宽松的裤子,平常男性喜欢穿的外套是夹克,他们冬天几乎是不会穿保暖裤的。

二、饮食

乌克兰的饮食和俄罗斯的饮食有点相似,他们都喜欢吃面食和稻米,还有面包和肉类,吃的口味偏甜。乌克兰人吃的食物都是热量偏高的,像牛奶、咖啡和油炸的食物。你要是不喜欢这种饮食的话,你可以去找找乌克兰的中国餐厅吃饭,不过在乌克兰的中国餐厅吃要比本地的餐厅还要贵,最实惠的就是自己去超市买一些蔬菜和肉类自己开始烹饪,食材的价格还是比较合理的,不会出现很贵的价格的。

三、住宿

乌克兰所有的学校都是有独立的学生公寓,去这里学习的学生大多数都能住到学校的公寓,一般都是两个人或者是三个人一间房间。乌克兰一些有名的学校的宿舍会给学生提供很齐全的宿舍用品。如果你要是在乌克兰租房子的话,是可以租带房东的房子,也可以租独立的房子,这两种房子的价格都不是很贵,房东还会给你提供很实用的家庭必备品,水电费和网络费是基本不包含在你的房租里面的。在你租的里面是可以自己做饭,带有厨房和厨房用品,做饭是很方便的。

四、出行

乌克兰的交通还算是比较发达的,最方便的出行方式就是坐地铁,地铁是非常方便的跟国内的差不多,都是一个城市有几条地铁的线路,你要去哪里就选哪条去坐,地铁的价格也不贵,而且每个站的车费都是一样的。除了地铁之外还有公交和有轨电车,公交车是通往乌克兰城市的各个地方,车票就跟中国的地铁票差不多。学生出行还可以打车,跟中国一样要使用打车的软件。

篇16:关于美国留学市场营销专业就业前景分析

1、目前对市场营销专业就业前景的误区

目前在中国的市场上,点开各大招聘页面看,市场营销专业营销人才的招聘占据了90%还多,并且招录的条件都不是很高,甚至可以说是没有学历的要求,只要能够吃苦耐劳,只要能够抵住高压的工作绩效,只要能够坚持就可以成为营销的一员一样。因此很多学生产生了这样的一个误区,说是出国留学出国读书学习营销学不到什么,但是这样条件的人员不是真正的市场营销专业营销人员,只能够被成为卖东西者。在我们的周围我们可以比较下美国公司的营销手段,看看肯德基、麦当劳以及可口可乐在中国市场上的发展以及目前的占有率,就可以知道我们所谓的营销和美国差距有多大,当然国内也有少量的公司的营销手段以及理念比较好,但是没有成为主流。

2、市场营销专业人才发展的方向

市场营销市场的未来发展方向一定是偏向于那些掌握先进跨国思维理念的人才,由于我国国际化的趋势的深入,越来越多的外资企业、合资以及全资控股等类型的公司将在中国迅速发展,能够拥有熟练的英语沟通交际能力,具有中西方文化思想以及海外经验的人必将成为营销行业的中流砥柱。因为出国留学到国外学习的是一种理念,锻炼的是一种能力,掌握了这种能力以后回国就业面也将比较宽松。根据内外市场发展的情况来看,奢侈品营销人员、时尚品牌营销人员、房产营销人员、汽车营销人员以及保险营销人员发展比较强劲,但是这几个行业的人才在国内的发展正是处在一个转型的时代,人们对这几个行业的观念也逐渐扭转,这几个行业的从业者从以前的单纯的销售人员逐渐发展成为一些营销咨询师,对客户的一些需求进行综合评估和分析,并且为客户提供高端的购买咨询服务。

3、市场营销专业的发展潜力

有关营销专业人才的薪资毫无疑问会高于其他行业,营销行业的薪资的终极体现是多劳多得,也就是说和自己的付出是成正比的。在美国,每年的职业排名前五的都会有销售,而且市场营销售人才每年都是紧缺人才。可以说,销售人员对社会进步的贡献是巨大的,目前中国的市场经济刚刚起步,各种企业各种行业对销售都日益重视,因为竞争会更激烈,新的商业模式也促使销售工作更加重要,直销,分销,网络,广告......可以说,营销无处不在,市场营销专业就业前景很好,因此学习营销专业可以毫不夸张的说不会出现没有工作的情况。

以上是我对市场营销专业的一些基本的介绍,希望通过我的介绍给将要申请美国市场营销专业硕士的同学们以帮助,攻读市场营销专业并不像很多人认为的那样没有什么技术含量,相反随着国际市场的不断融合,高端的市场营销人才必将成为众多企业抢手的热饽饽。另外如果能够将市场营销学的知识与当今社会一些热门行业相结合,必将摈弃传统上对市场营销专业人才认识的误区,成为适合市场的紧缺人才。

篇17:澳洲留学的市场营销专业的就业前景

市场营销学(Marketing)是一门建立在经济科学、行为科学和现代管理理论之上的应用科学;市场营销是商品或服务从生产者手中移交到消费者手中的一个过程,是企业或其他组织以满足消费者需要为中心进行的一系列营销活动,而市场营销学就是系统地研究市场营销活动规律性的一门学科。

主干课程:管理学、微观经济学、宏观经济学、管理信息学、统计学、会计学、财务管理、市场营销、经济法、消费者行为学、国际市场营销、市场调查、电子商务、服务营销

澳大利亚 (/ )指出:在澳大利亚 ,市场营销专业不算很难,但是要在澳洲 找到这方面的好工作必须要英语口语很好,因为这个专业在学习和工作中都需要做很多演讲和报告。

澳大利亚大学 的市场营销专业能让学生掌握对于各种环境下市场营销活动的发展、调控和执行,旨在提供全面的、满足学生学习要求的、最新的商业和市场营销概念。在学校,市场营销专业要经常做调查报告,跟老师和同学做PPT的演讲。要经常关注一些行业或市场的动态,自己做市场调查,同时也要具有一些广告的概念。

澳大利亚的市场营销专业毕业以后可以在市场部门工作,还可以去广告、销售、客户服务等部门工作。另外,现在澳大利亚的广告代理机构和市场调查组织也在大力招聘该专业的毕业生。营销领域的就业机会很多且待遇丰厚,另外,良好的职业晋升机会和高层管理职位也是该领域的吸引人之处。

篇18:留学美国申请市场营销专业所需条件

留学美国申请市场营销专业所需条件

美国留学市场营销专业名校申请所需条件。直到今天,美国大学商学院和管理学院中的市场营销学研究仍然处于世界领先地位。同时,市场营销专业也是美国工商管理及相关专业中就业机会最多的专业。因此,美国几乎所有的商学院及管理学院都设有市场营销专业,大量培养该方向的本科生和工商管理硕士。很多学校还有权授予市场营销学博士学位,从而形成了实际应用和学术研究两个不同的职业选择方向。

1、西北大学

西北大学市场营销系的历史最早可以追溯到1903年。一百多年来,西北大学市场营销系一直被公认为全美第一,在USNEWS的专业排名(《美国新闻和世界报道》对美国大学进行的排名)中也连续多年傲视群雄。被誉为“现代市场营销学之父”的Philip Kotler教授是全美现代市场营销理论的奠基者,他对市场营销学的'多个领域进行了革命性的变革。

此外,Robert Blattberg教授和现任商学院院长Dipak Jain都是该领域内世界闻名的教学和研究专家。西北大学市场营销系目前提供工商管理硕士和博士学位项目。虽然没有单独的本科生学位教育,但学院为本科生提供了包含四门课程的证书学习项目,以鼓励其他领域的本科生了解商业社会的运作规律。

申请西北大学市场营销系硕士需要提交以下材料:GMAT成绩、商学院申请表格、申请文书、本科成绩单、毕业证书、学位证书、两封推荐信和个人简历。除此之外,国际学生还需要提交TOEFL成绩,博士申请者则需要提交GRE或GMAT成绩。工商管理硕士分三轮申请。

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