以下是小编整理的人教版高三Unit 5 Getting the message(Answers)，本文共5篇，希望能够帮助到大家。
篇1：人教版高三Unit 5 Getting the message(Answers)
Period 1 New words and expressions
Teaching aims and demands:
(1) To learn some words and expressions .
(2) To use the words and expressions correctly
1 advertise v _为---做广告__________
advertisement n 广告_[C]__________
advertising n 广告业,广告__[U]__________
advertiser n 广告__登广告的人__________
advertise a soap 宣传肥皂 _____________
advertise for a new secretary 登广告招聘新秘书_____________
eg: (1) Amy saw _____in a local newspaper a teaching post at a high school close to where she lived.
A advertised B advertises C advertising D advertisement
(2) Nowadays,some stars like _____because they can _____a lot of money.
A advertisements;bring B advertising;make C to advertise; earn D making advertisements make
2 consider v ___________ 考虑干-----
____________ 认为-------
consideration n ________
considering prep___考虑到_______
eg (1) 你应该考虑到你的健康状况._You should take the state of your health into consideration
(2)______ he has only just started ,he knows a lot about it.
A Considering B Considered C To consider
consideration n
(1). 考虑[U][(+for/to)]
That matter is__under consideration____那件事正在考虑之中。
Before writing your answers please give careful consideration _to__the questions. 请在回答之前仔细考虑一下问题。
(2.) 需要考虑的事;动机,原因[C]
Price and quality are the two chief considerations.
价格和质量是两个主要考虑的问题。
(3). 体贴;关心[U][(+for)]
He __shows no consideration____________________his wife. 他不体贴他的妻子。
词组： in consideration of=in return for/ on account of/ because of _回报/由于_ take---into consideration=take account of/ take…into account _考虑__________
under consideration__考虑中 on no consideration _决不_ out of consideration for_出于_---的考虑
You take quality into consideration. 您必须要考虑到质量问题
We must take into consideration our ability to pay when we import goods.
我们进口必须考虑我们的支付能力。
I always take fuel consumption（消耗） into consideration when buying a car. 我买汽车时总要把燃油消耗量考虑在内.
We may take into consideration accepting government-to-government or non-government loans（ 贷款）only if the conditions permit. （注意宾语后置） 只要条件合适，我们可以考虑接受政府间贷款或非政府间贷款。
under consideration在考虑中，在研究中
3 charge (1) 使---充满 a voice _charged with tension
(2) 控告,指控 charge----with
(3)要价,收费 charge--- for
(4)记在 ---帐上
(5)使承担：使承担任务、责任或义务：charge sb to do/charge sb with
They charged him with the task of watching the young swimmers.
他们让他承担起看护年轻游泳者的任务
n (1) 主管,看管 __in charge of_______________(由----掌管)
_in the charge of____________(在---掌管下)
(2) 费用,价钱 _free of charge_____________(免费的)
(3) in charge 最常见用法是作后置定语，也作表语；表示主管的，负责的：
the person_in charge_________负责人；
the officer_in charge_________ 主管警官；
Who is in charge here? 这里谁负责？
eg (1) How much did the hotel charge you _for______a room for the night?
(2) The police charged him _with_____careless driving.
(3) It is said that he is the manager of the company.In other words ,the company is in the charge of______________him.
4 blame blame sb for sth
blame sth on sb
be to blame
eg (1) ---Who is ______for the accident?
A to blame B to be blamed
(2) Don’t blame it_on him__,_but on me.别怪他,该怪我。
They blamed the failure on ____George.他们把失败归咎于乔
(3)They blamed the secretary for the delay of the plan.
他们怪罪秘书造成计划延误。
5 appeal v (1)恳求,呼吁 appeal to sb for sth /to do
(2) 对---有吸引力,感兴趣 sth/sb appeal to sb
(3) 上诉 appeal to ----against
eg: (1)对露营这种想法我从来不感兴趣__The idea of camping never appeals to me
(2) 他不服判决而向高级法院上诉_He appealed to the high court against his sentence.
政府呼吁每个人要节约用水_The government is appealing to everyone to save water.
appeal n 呼吁,请求；上诉
He made one last appeal_to__ his father_to__ forgive him.
他最后一次恳求父亲宽恕他。
an appea__for___ forgiveness
恳求原谅
The teacher listened to his appeal.
老师倾听了他的要求。
6 keep an eye out for 注意,留言___________
keep an eye on 注意___________
keep watch _注意,提防___________
keep back __扣留,隐瞒___________
keep out 把----挡在外面_____________
keep off __防止,避开,挡住____________
keep up _保持______________
keep up with _跟上_____________
keep---from doing __阻止----干_____________
eg (1) The boss __keeped back_______100$ from my salary with no good reasons.
(2) It is important for us to keep up_________a good state of mind when we take an important exam.
(3)_Keep off______the dog ,It might bite you.
7 attach---to ---- 系在,附在; 与---有联系
be attached to 迷恋,依恋
eg (1) He bought a house with a garage attached a low price.
(2) Do you attach any importance to_____what he said?
(3) We have grown attached____to the old house and would hate to move.
8 convey vt. -veyed, -veying
(1). 运送,搬运,转运[(+from/to)]
Passengers are conveyed by bus to the air terminal.
用公共汽车载送旅客前往航空站。
The truck conveyed machinery across the country.
这辆卡车在全国各地运送机器。
( 2.) 传播(声音等)
A wire conveys an electric current.电线传导电流。
Wires convey electricity.金属线导电。
(3). 传达,传递,表达[(+to)][+(that)][+wh-]
I found__it hard to convey my feelings in words 我觉得难以用言语表达我的感情。
I will convey the information to him.我将把这消息通知他。
If you'll leave a message, I'll convey it to him. 如果你愿意留下口信，我会转告他的。
(4). 转让(财产等)[(+to)]
老农夫将其农场转让给儿子The old farmer conveyed the farm to his son.
比较：convey， carry， transport， transmit
这些动词，当它们指人或物从一个地方向另一个地方运动时，可相互比较。
convey 常常含有持续、有规律地运动或流动的意思。
carry 适用范围很广，但常常表示运动时支撑着某物：
The train carries baggage, mail, and passengers. 火车运送行李、邮件及乘客。
transport 主要限于人或有形物体的常常是长距离的运动：
Huge tankers are used to transport oil.用巨型油轮来运输石油。
The city uses buses to transport students to school.这城市用公共汽车载送学生去学校。
transmit 指经过、发送或传播某物：
Please transmit the stock certificates by special messenger.
请通过特种邮件投递将股票票证寄来。
The cost of transmitting books by air is very high.空运书籍的费用很高。
Step 2 While reading
Read the text quickly and try to get general idea of each paragraph
Paragraph 1__Ads can be found everywhere
Paragraph 2 People react to ads in a variety of ways
Paragraph 3 The basic principle of ads
Paragraph4-6 the functions of ads
Paragraph 7
Paragroph 8
Step 3 Careful-reading
Questions:
(1) How do people react to ads?And why?
___in para 2________________________________________________________
(2) what is the basic principle of advertising?
____para 3_______________________________________________________
(3) What are the advantages of advertising?
___para4-6_________________________________________________________
(4) How bad ads mislead consumers?
__para 7__________________________________________________________
(5) How can we protect ourselves from false ads?
Para 8
§1.1细枝末节
1.The development of media has gone hand ___ hand____ the development of advertising.
A.by;by B.by;with C.in;with D.in;by
答案：C
2.People react to advertisements in different ways.Because .
A.ads are useful and entertaining to some people while annoying to others
B.ads are useful and entertaining
C.ads are annoying
D.ads are not only useful and entertaining but annoying
答案：A
3.When we buy an expensive product, can help us make the right decision.
A.sellers B.ads C.our friends D.defenders
答案：B
4.“Not all ads are used to promote a product or to increase a company’s profits” means .
A.all ads are used to promote a product or to increase a company’s profits
B.few ads are used to promote a product or to increase a company’s profits
C.no ads are used to promote a product or to increase a company’s profits
D.all ads are not used to promote a product or to increase a company’s profits
答案：D
5.In order not to become easy target for ad makers,we must .
A.distinguish between fiction and facts B.watch TV more often
C.believe all the ads D.never believe any ads
答案：A
6.The best chance to reach customers for the advertisers is to .
A.appeal to their emotions B.make interesting pictures
C.give customers proper prices D.send messages to customers
答案：A
§1.2主旨大意
7.Paragraph 4 is mainly about .
A.ads must increase the production
B.ads must reduce the price of the production
C.ads must help companies and customers
D.ads must make a product more expensive
答案：C
8.Which sentence tells us the main idea of Paragraph 5?
A.The most important function of advertising is to introduce the prices of the products.
B.The most important function of advertising is to introduce the types of the products.
C.The most important function of advertising is to introduce new products.
D.The most important function of advertising is to introduce the company where the products come from.
答案：C
9.Why is advertising popular?
A.Because ads are found in newspapers.
B.Because ads are found on the Internet.
C.Because ads are found on TV.
D.Because ads are found everywhere.
答案：D
§1.3推理判断
10.We can infer from the last sentence of the text that .
A.we must learn to believe ads B.we must learn to accept ads
C.we must learn to analyse ads D.we must learn to accuse ads
答案：C
Step 4 Post-reading
Answer the following questions
1 Why is advertising popular?
2 How dose advertising help consumers and companies?
3 Why do advertisers often have to work to attract people’s attention?
4 What is a “bait-and-switch” ad?
5 Make a list of advantages and disadvantages.
Period 4 Language points in reading
1 hand in hand
(1)手拉手地
(2)密切联系
小男孩和他母亲手拉手地 The little boy walked hand in hand with his mother.
肮脏与疾病是密切相关的. Dirt and disease go hand in hand
权和钱密不可分。 Power and money go hand in hand.
by hand 手工,用手-- __________
on one hand,on the other hand 一方面,另一方面 __________
give/lend sb a hand 帮忙 __________
hand in 上交___________
hand down _流传__________
hand out 分发___________
eg: The custom is handed _down____from generation to generation.
2 react
react to 作出反应,反应
react on/upon 影响,起作用
react against 反抗，反对
react with/on 发生化学反应
eg How did she react__to__ the news?
How did your mother react to_ the news? She reacted by getting very angry.
The two react upon each other. 这两者互相影响。
Children tend to react_against______ their parents by going against their wishes.
How do acids react on metals?
酸对金属会起怎样的化学反应?
An acid can react __on__a base to form a salt.
酸和碱反应会产生盐。
3. annoy
(1). 惹恼,使生气;使烦恼 be annoyed with sb/be annoyed at sth
eg His mother ____him___ being so rude to their neighbors.
A annoyed with;for B annoyed for;for
C was annoyed with;for D was annoyed for ;with
We’re annoyed_at___ his impolite treatment of his old friends.
他用这种不礼貌的态度对待老朋友,我们都感到气愤。
The sound of footsteps on the bare floor _annoyed_____the downstairs neighbors. 楼上地板的脚步声吵得楼下住户心烦。
(2) 困扰,打搅
These flies are annoying me. 这些苍蝇一直在打搅我
4 accuse---of 指控,指责
eg She accused him of stealing her watch. 她控告他偷她的表。
He accused his boss of having broken his word. 他指责老板不守信。
He was accused of murder. 有人指控他谋杀
6 by+n/Ving=by means of
Some ads mislead us by showing_____(show)pictures that are only partly true or have been changed better.
7 associate v n_association__________.
(1.) associate----with 联想,把...联想在一起
They associate turkey with Thanksgiving.他们把火鸡和感恩节联系在一起。
这样一场大雪你有什么联想?what do you associate with a such heavy snow?
(2)使联合,使结合[+with]
(3). 使有联系 I didn't want to_be associated with it at all.我根本 不想与这事有牵连。
(4) 结交,交往[+with]
He_associate with all sorts of people他与各种各样的人交往。
Never associate with bad companions. 千万不要与坏人为伍
8 get across
(1). 使...被理解,为人理解
I couldn't get my point across in the debate.
在辩论中我无法清楚地表明自己的观点。
He found it difficult to get his idea across to them.
他发现他难以使他们了解他的想法。
(2) 使信服：使有说服力或可了解：
How can I get across to the students? 我怎样才能让学生心服口服
(3). (使)越过;(使)渡过 I can't get across the river.
9 frequent adj.常见的；频繁的frequency n频率 frequently adv经常地
I enjoyed his_frequent_______ visits.
我喜欢他经常来访。
Frequent failures did not affect his morale（士气）.
屡次失败都没有使他泄气。
Rains are_frequent_ here in early summer. 这儿在初夏季节常下雨。
10 not all/both/every/everything/everyone /everywhere/always----并非
=all--- not/both---not/not---every/---
eg:All the anwers are not right.=None of the answers are right.__并非所有的答案都对
It is not always easy to spot a bad ad._____________________
11 be better able to
12 be aware of 熟悉---- 了解------
学生们应该了解认真学习的重要性Students should be aware of the importance of study.
13 figure
(1) 外形;体形;人影
I saw a figure in the darkness.我看到暗处有一个人影。
(2) 体态;风姿 保持身材_keep figure_______________
She has an attractive figure.
她有迷人的曲线。
She has a slender figure.
她身材苗条。
(3) 人物;名人
He has become a figure known to everyone.
他已成了一个知名人物。
(4)数字
Where did you get those figures?
你从哪儿得到那些数字的?
(5)图表;图解;插图
14 distinguish---from
distinguish---bet ween A and B
Translation:
一种高速发展的产业 a highly developed industry
对广告的反应 react to adverstisements
作出明智的选择make informed decisions
一方面,另一方面on one hand, on the other hand
将产品与消费者的需求联系起来associate the product with customer’s needs
将信息阐述清楚 get information across
投合-------情感 appeal to -----emotions
考虑成本 take the cost into consideration
拥有事实和数据武装 armed with facts and figures
保持体形 keep figure
手拉手 hand in hand
负责,掌管in charge of
留心,注意------- keep an eye out for
他因为考试作弊被指责 He was blamed for cheating in the exam
辨别真伪 distinguish beween fiction and facts
让公众了解社会问题和政府政策 make people aware of social problems and government policies
认真思考,谨慎思考
Step 1 Reading comprehention
(1) How does the language used in ads differ from ordinary languages?
(2) How do companies choose names for their products?
(3) What are the advantages and disadvantages of using a story as an advertisement?
(4) What is strange about the phrases “a free gift” and “an added bonus”
Step 2 Language points
make sense
1 mke sense of
in a sense 某种程度上
eg: The manager has got a good business_____, so the company is doing well.
A idea B sense C thought D thinking
No matter how I tried to read, the sentence _dosen’t make sense_(我还是不懂这个句子)
You are right in a sense_________but you don’t know all about the fact.
2 bargain for/on sth 期望;预备
bargain with sb about (over/for) sth 与---讨价还价
It’s a bargain _便宜货_____________
A bargain price=at a low price
Eg;After much _____,the shop owner agreeed to cut down the price by 2 0%.
A debating B talking C disscussing D bargaining
3 with the purpose of _怀着_----的目的____________
on purpose __故意地____________
4 partly---and partly----一方面----另一方面
我去那儿既是工作需要,有是为了娱乐
I went there partly in business and partly for pleasure.
篇2：人教版高三Unit 5 Getting the message
I. 课程标准要求掌握的项目
话题：Talking about advertising and advertisements
词汇：convey, advertise, advertiser, brand, consideration, charge, loss, blame, broadcast, post, react, annoy, annoying, accuse, associate, appeal, frequent, figure, salesman, saleswoman, profit, campaign, policy, spokesman, spokeswoman, illegal, target, sneaker, nowadays, nephew, waitress, hostess, bridegroom, attach, discount, bonus,
功能：1）表达和评价不同观点（Expressing and evaluating different views）
I’m afraid I can’t accept that. I quite agree with you. I wouldn’t say that.
I see your point, but… That’s not how I see it. I’m afraid I have different opinion.
2) 抱怨投诉和表达情感（Making complaints and expressing emotions）
It really bothers me when…， I am angry about the ads for weight loss products.
I’m afraid I’ve got a complaint about… I hate to bring it up, but…
I can’t stand it when… It makes me sick… …drives me mad! … is really annoying.
II. 词组
1. take…into consideration 考虑到……
2. complain (to sb.) about…向某人抱怨……
3. make a complaint 提出投诉
4. in charge （of ）主管，看管，掌管
in the charge of…… 在……的主管之下
take charge （of） 掌管，负责，（物）不受控制
at one’s own charge 自费
free of charge 免费
5. weight loss products 减肥产品
6. lose weight 减肥
7. be angry with sb. about sth. 因某事生某人的气
8. be upset about/ by/ over sth.因……而感到烦恼
9. be to blame 该受责备，应承担责任
10. over the radio 通过无线电
11. a highly developed industry 高度发达的产业
12. go with 与…同行，与…相配，
13. hand in hand 手拉手，同步地，
14. make informed choices 做出明智的选择
15. accuse sb. of sth. 因……而控告某人
16. associate…with…把……和联系起来
be associated with 与……有关，与……有瓜葛
17. get… across 通过…，使……被理解
18. large amounts of…大量的 19. appeal to sb. 吸引某人
appeal to sb. to do sth 呼吁某人做……
appeal for 恳求，呼吁
20. a variety of 多种的
21. again and again 再三地，反复地
22. make sb. aware of sth. 让某人明白……
23. allow sb. to do sth. 允许某人做……
24. arm sb. with sth. 用……来武装自己
25. deal with 处理，解决（问题），和某人做生意，涉及，论及，探讨（某个主题），控制（感情问题）
26. keep an eye for 留心
27. with the purpose of…目的是……
28. point out 指出
29. attract one’s attention 吸引某人注意
30. make sense 讲得通，有意义
make no sense 毫无意义
make sense of 弄懂……的意义
31..attach to 系;贴;固定;附着
attach to/connect with 附着/联想
attach importance to 给予重视
32. at a loss 困惑
33. profit by/ from得益于
34．think twice 慎重考虑
III. 句型
1. Some people find ads useful and entertaining; others think that they are annoying.
2. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.
3. Customers see so many ads every day that advertisers must work hard to get their message across.
4. The best chance to reach customers is to appeal to their emotions.
5. Thus, instead of selling them the product, the ads sometimes seem to be selling them what money cannot buy: love, happiness and success
6. It has been proven again and again that frequent advertising increases product sales.
7. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.
8. Not all ads are used to promote a product or to increase a company’s profits.
9. The United Nations selected the soccer star Ronaldo, pop singer Tetsuya Komuro and other famous people to represent the UN and make its programmes known to the public.
10. There is no clear evidence to show just how well ads work, but they are important to both companies and consumers.
11. People read advertisements partly for information and partly because they are interesting.
12. Some of the most powerful words that sell are those that refer to the cost.
13. Present will be a person to think up an idea for an advertisement, and a person to buy space in newspapers or time on TV.
IV.部分知识点讲解
1． go with 与…同行，与…相配
I’ll go with you. 我和你一起去。
Her hat goes well with her dress.她的帽子和裙子很相配。
2. hand in hand 手拉手地，同步地
The couple are often seen walking hand in hand in the evening.
Dirt and disease go hand in hand. 灰尘与疾病总是形影相随
3. accuse sb. of doing sth. 指控/指责某人
He was accused of being a spy. 他被指控是间谍。
He accused me of neglecting my duty. 他指责我玩忽职守。
比较：charge sb with sth. 指控某人有过错
4. thus 引导前面话语的结果或结论，意思是“因此，于是”
He didn’t study hard, and thus failed the test. 他学习不努力，因此考试不及格
I didn’t watch yesterday’s news, and thus I knew nothing about the new policy.
5. so-called 用在名词前，相当于形容词，意思是“所谓的”，通常含有不信任或轻蔑的意思。
They are so-called VIPs. 他们就是所谓的重要人物
This is so-called “paradise on earth”,这就是所谓的“人间天堂”
6．distinguish A. from B. / distinguish between A. and B. 辨别A.和B.
Can you distinguish between a tiger and a lion? 你能辨别老虎和狮子吗？
I cannot distinguish hi from his twin brother。
篇3：人教版 高三Unit 5 Getting the message
主备人: 朱文雪
Unit 5 Getting the message
Period 1 New words and expressions
Teaching aims and demands:
(1) To learn some words and expressions .
(2) To use the words and expressions correctly
1 advertise ___________
advertisement ___________
advertising ____________
advertiser ____________
advertise a soap _____________
advertise for a new secretary _____________
eg: (1) Amy saw _____in a local newspaper a teaching post at a high school close to where she lived.
A advertised B advertises C advertising D advertisement
(2) Nowadays,some stars like _____because they can _____a lot of money.
A advertisements;bring B advertising;make C to advertise; earn D making advertisements make
2 consider v ___________ 考虑干-----
____________ 认为-------
consideration n ________
considering prep__________
eg (1) 你应该考虑到你的健康状况.___________________________________
(2)______ he has only just started ,he knows a lot about it.
A Considering B Considered C To consider
consideration n
(1). 考虑[U][(+for/to)]
That matter is_____________________________那件事正在考虑之中。
Before writing your answers please give careful consideration ___the questions. 请在回答之前仔细考虑一下问题。
(2.) 需要考虑的事;动机,原因[C]
Price and quality are the two chief considerations.
价格和质量是两个主要考虑的问题。
(3). 体贴;关心[U][(+for)]
He __________________________________his wife. 他不体贴他的妻子。
词组： in consideration of=in return for/ on account of/ because of ______________ take---into consideration=take account of/ take…into account ___________
under consideration___________ on no consideration ___________ out of consideration for________________
You take quality into consideration. 您必须要考虑到质量问题
We must take into consideration our ability to pay when we import goods.
我们进口必须考虑我们的支付能力。
I always take fuel consumption（消耗） into consideration when buying a car. 我买汽车时总要把燃油消耗量考虑在内.
We may take into consideration accepting government-to-government or non-government loans（ 贷款）only if the conditions permit. （注意宾语后置） 只要条件合适，我们可以考虑接受政府间贷款或非政府间贷款。
under consideration在考虑中，在研究中
3 charge (1) 使---充满 a voice _______with tension
(2) 控告,指控 charge----with
(3)要价,收费 charge--- for
(4)记在 ---帐上
(5)使承担：使承担任务、责任或义务：charge sb to do/charge sb with
They charged him with the task of watching the young swimmers.
他们让他承担起看护年轻游泳者的任务
n (1) 主管,看管 _________________(由----掌管)
___________________(在---掌管下)
(2) 费用,价钱 _____________________(免费的)
(3) in charge 最常见用法是作后置定语，也作表语；表示主管的，负责的：
the person__________负责人；
the officer__________ 主管警官；
Who is in charge here? 这里谁负责？
eg (1) How much did the hotel charge you _______a room for the night?
(2) The police charged him ______careless driving.
(3) It is said that he is the manager of the company.In other words ,the company is ______________him.
4 blame blame sb for sth
blame sth on sb
be to blame
eg (1) ---Who is ______for the accident?
A to blame B to be blamed
(2) Don’t blame it_____,___________.别怪他,该怪我。
They __________________________George.他们把失败归咎于乔
(3)They blamed the secretary for the delay of the plan.
他们怪罪秘书造成计划延误。
5 appeal v (1)恳求,呼吁 appeal to sb for sth /to do
(2) 对---有吸引力,感兴趣 sth/sb appeal to sb
(3) 上诉 appeal to ----against
eg: (1)对露营这种想法我从来不感兴趣________________________
(2) 他不服判决而向高级法院上诉_________________________
政府呼吁每个人要节约用水________________________________
appeal n 呼吁,请求；上诉
He made one last appeal___ his father___ forgive him.
他最后一次恳求父亲宽恕他。
an appea_____ forgiveness
恳求原谅
The teacher listened to his appeal.
老师倾听了他的要求。
6 keep an eye out of ___________
keep an eye on ___________
keep watch ____________
keep back _____________
keep out _____________
keep off ______________
keep up _______________
keep up with ______________
keep---from doing _______________
eg (1) The boss _________100$ from my salary with no good reasons.
(2) It is important for us to _________a good state of mind when we take an important exam.
(3)_______the dog ,It might bite you.
7 attach---to ---- 系在,附在; 与---有联系
be attached to 迷恋,依恋
eg (1) He bought a house with a garage ______at a low price.
(2) Do you attach any importance _____what he said?
(3) We have grown _____to the old house and would hate to move.
8 convey vt. -veyed, -veying
(1). 运送,搬运,转运[(+from/to)]
Passengers are conveyed by bus to the air terminal.
用公共汽车载送旅客前往航空站。
The truck conveyed machinery across the country.
这辆卡车在全国各地运送机器。
( 2.) 传播(声音等)
A wire conveys an electric current.电线传导电流。
Wires convey electricity.金属线导电。
(3). 传达,传递,表达[(+to)][+(that)][+wh-]
I found________________________________ 我觉得难以用言语表达我的感情。
I will convey the information to him.我将把这消息通知他。
If you'll leave a message, I'll convey it to him. 如果你愿意留下口信，我会转告他的。
(4). 转让(财产等)[(+to)]
老农夫将其农场转让给儿子________________________________________.
比较：convey， carry， transport， transmit
这些动词，当它们指人或物从一个地方向另一个地方运动时，可相互比较。
convey 常常含有持续、有规律地运动或流动的意思。
carry 适用范围很广，但常常表示运动时支撑着某物：
The train carries baggage, mail, and passengers. 火车运送行李、邮件及乘客。
transport 主要限于人或有形物体的常常是长距离的运动：
Huge tankers are used to transport oil.用巨型油轮来运输石油。
The city uses buses to transport students to school.这城市用公共汽车载送学生去学校。
transmit 指经过、发送或传播某物：
Please transmit the stock certificates by special messenger.
请通过特种邮件投递将股票票证寄来。
The cost of transmitting books by air is very high.空运书籍的费用很高。
Period 2 Warming up
Teaching aims and demands:
(1)To improve the Ss’speaking and listening skills
Teaching procedure:
Step 1 Disscussion
SB p37 Let the Ss disscuss the questions in the text then check the answers with the Ss.
Step 2 Listening
Listen to the tape and finish the exercise on page 38
Step 3 Speaking
Divide the Ss into several groups to disscuss and let them report their ideas to the class
Period 3 Reading
Teaching aims and demands:
(1)To get general ideas of the passage
(2)To improve the Ss’ reading skill
(3)To learn some knowledge about advertising
Teaching procedue
Step 1 Pre-reading
Disscussion : Disscuss the advantages and disadvantages of advertisements.
How can we make good use of good ads?
Fill in the form on page 39
Step 2 While reading
Read the text quickly and try to get general idea of each paragraph
Paragraph 1________________________________________________
Paragraph 2________________________________________________
Paragraph 3_________________________________________________
Paragraph4-6 _______________________________________________
Paragraph 7_________________________________________________
Paragroph 8_________________________________________________
Step 3 Careful-reading
Questions:
(1) How do people react to ads?And why?
___________________________________________________________
(2) what is the basic principle of advertising?
___________________________________________________________
(3) What are the advantages of advertising?
____________________________________________________________
(4) How bad ads mislead consumers?
____________________________________________________________
(5) How can we protect ourselves from false ads?
§1.1细枝末节
1.The development of media has gone hand ___ hand____ the development of advertising.
A.by;by B.by;with C.in;with D.in;by
2.People react to advertisements in different ways.Because .
A.ads are useful and entertaining to some people while annoying to others
B.ads are useful and entertaining
C.ads are annoying
D.ads are not only useful and entertaining but annoying
3.When we buy an expensive product, can help us make the right decision.
A.sellers B.ads C.our friends D.defenders
4.“Not all ads are used to promote a product or to increase a company’s profits” means .
A.all ads are used to promote a product or to increase a company’s profits
B.few ads are used to promote a product or to increase a company’s profits
C.no ads are used to promote a product or to increase a company’s profits
D.all ads are not used to promote a product or to increase a company’s profits
5.In order not to become easy target for ad makers,we must .
A.distinguish between fiction and facts B.watch TV more often
C.believe all the ads D.never believe any ads
6.The best chance to reach customers for the advertisers is to .
A.appeal to their emotions B.make interesting pictures
C.give customers proper prices D.send messages to customers
§1.2主旨大意
7.Paragraph 4 is mainly about .
A.ads must increase the production
B.ads must reduce the price of the production
C.ads must help companies and customers
D.ads must make a product more expensive
8.Which sentence tells us the main idea of Paragraph 5?
A.The most important function of advertising is to introduce the prices of the products.
B.The most important function of advertising is to introduce the types of the products.
C.The most important function of advertising is to introduce new products.
D.The most important function of advertising is to introduce the company where the products come from.
9.Why is advertising popular?
A.Because ads are found in newspapers.
B.Because ads are found on the Internet.
C.Because ads are found on TV.
D.Because ads are found everywhere.
§1.3推理判断
10.We can infer from the last sentence of the text that .
A.we must learn to believe ads B.we must learn to accept ads
C.we must learn to analyse ads D.we must learn to accuse ads
Step 4 Post-reading
Answer the following questions
1 Why is advertising popular?
2 How dose advertising help consumers and companies?
3 Why do advertisers often have to work to attract people’s attention?
4 What is a “bait-and-switch” ad?
5 Make a list of advantages and disadvantages.
Period 4 Language points in reading
Teaching aims and demands:
(1) To learn and grasp some important phrases in the text
(2) To learn some important language points
Learing the following points
1 hand in hand
(1)手拉手地
(2)密切联系
小男孩和他母亲手拉手地走______________________________________
肮脏与疾病是密切相关的。______________________________________
权和钱密不可分。 _______________________________________
by hand __________
on one hand,on the other hand __________
give/lend sb a hand __________
hand in ___________
hand down ___________
hand out ___________
eg: The custom is handed _____from generation to generation.
2 react
react to 作出反应,反应
react on/upon 影响,起作用
react against 反抗，反对
react with/on 发生化学反应
eg How did she react____ the news?
How did your mother react___ the news? She reacted by getting very angry.
The two react upon each other. 这两者互相影响。
Children tend to react_______ their parents by going against their wishes.
How do acids react on metals?
酸对金属会起怎样的化学反应?
An acid can react ____a base to form a salt.
酸和碱反应会产生盐。
3. annoy
(1). 惹恼,使生气;使烦恼 be annoyed with sb/be annoyed at sth
eg His mother ____him___ being so rude to their neighbors.
A annoyed with;for B annoyed for;for
C was annoyed with;f D was annoyed for ;with
We’re annoyed____ his impolite treatment of his old friends.
他用这种不礼貌的态度对待老朋友,我们都感到气愤。
The sound of footsteps on the bare floor ______the downstairs neighbors. 楼上地板的脚步声吵得楼下住户心烦。
(2) 困扰,打搅
These flies are annoying me. 这些苍蝇一直在打搅我
4 accuse---of 指控,指责
eg She______________________ her watch. 她控告他偷她的表。
He accused his boss of having broken his word. 他指责老板不守信。
He was accused of murder. 有人指控他谋杀
6 by+n/Ving=by means of
Some ads mislead us _____(show)pictures that are only partly true or have been changed better.
7 associate v n___________.
(1.) associate----with 联想,把...联想在一起
They associate turkey with Thanksgiving.他们把火鸡和感恩节联系在一起。
这样一场大雪你有什么联想?____________________________
(2)使联合,使结合[+with]
(3). 使有联系 I didn't want to________________ it at all.我根本 不想与这事有牵连。
(4) 结交,交往[+with]
He___________________________________他与各种各样的人交往。
Never associate with bad companions. 千万不要与坏人为伍
8 get across
(1). 使...被理解,为人理解
I couldn't get my point across in the debate.
在辩论中我无法清楚地表明自己的观点。
He found it difficult to_______________ them.
他发现他难以使他们了解他的想法。
(2) 使信服：使有说服力或可了解：
How can I get across to the students? 我怎样才能让学生心服口服
(3). (使)越过;(使)渡过 I can't get across the river.
9 frequent adj.常见的；频繁的frequency n频率 frequently adv经常地
I enjoyed his________ visits.
我喜欢他经常来访。
Frequent failures did not affect his morale（士气）.
屡次失败都没有使他泄气。
Rains are______ here in early summer. 这儿在初夏季节常下雨。
10 not all/both/every/everything/everyone /everywhere/always----并非
=all--- not/both---not/not---every/---
eg:All the anwers are not right.=___________________________
None of the answers are right.__________________________
It is not always easy to spot a bad ad._____________________
11 be better able to
12 be aware of 熟悉---- 了解------
学生们应该了解认真学习的重要性____________________________
13 figure
(1) 外形;体形;人影
I saw a figure in the darkness.我看到暗处有一个人影。
(2) 体态;风姿 保持身材________________
She has an attractive figure.
她有迷人的曲线。
She has a slender figure.
她身材苗条。
(3) 人物;名人
He has become a figure known to everyone.
他已成了一个知名人物。
(4)数字
Where did you get those figures?
你从哪儿得到那些数字的?
(5)图表;图解;插图
14 distinguish---from
distinguish---bet ween A and B
Translation:
一种高速发展的产业
对广告的反应
作出明智的选择
一方面,另一方面
将产品与消费者的需求联系起来
将信息阐述清楚
投合-------情感
考虑成本
拥有事实和数据的武装
保持体形
手拉手
负责,掌管
留心,注意-------
他因为考试作弊被指责
辨别真伪
让公众了解社会问题和政府政策
认真思考,谨慎思考
Period 5 Word study and Grammar
Teaching aims and demands
(1) Consolidate the words that has been learned
(2) Rerview grammar:the Object Complement
Period 6 Integrating skill
Teaching aims and demands:
(1) To improve the students’ abilities of reading and comprehension
(2) To learn some language points
Step 1 Reading comprehention
(1) How does the language used in ads differ from ordinary languages?
(2) How do companies choose names for their products?
(3) What are the advantages and disadvantages of using a story as an advertisement?
(4) What is strange about the phrases “a free gift” and “an added bonus”
Step 2 Language points
make sense
1 mke sense of
in a sense
eg: The manager has got a good business_____, so the company is doing well.
A idea B sense C thought D thinking
No matter how I tried to read, the sentence ____________________(我还是不懂这个句子)
You are right _________but you don’t know all about the fact.
2 bargain for/on sth 期望;预备
bargain with sb about (over/for) sth 与---讨价还价
It’s a bargain ______________
A bargain price=at a low price
Eg;After much _____,the shop owner agreeed to cut down the price by 2 0%.
A debating B talking C disscussing D bargaining
3 with the purpose of ______________
on purpose ______________
4 partly---and partly----一方面----另一方面
我去那儿既是工作需要,有是为了娱乐
_______________________________________
Exercise
篇4：新教材英语高三Unit 5 Getting the message
Reading:
Look at the pictures on page37 and fill in the chart
Items Ad 1 Ad 2 Ad 3
The products they persuade you to buy Advanced electronic roducts Shampoo Soft drinks
How to persuade By using abstract design, slogan and pictures By using wonderful pictures ,slogan and realistic products By using wonderful pictures, slogan and products
The message each ad gives High quality,Help customers to succeed Create beauty,bring happiness and love to customers Help athletes to refresh themselves.
How is the information conveyed Pictures, slogan, spokesman Products,slogan, pictures Pictures,slogan, products
Words related to advertising
advertise, advertisement advertiser, brand, post, spokesman, spokeswoman, designer, entertain, promote, customer, slogan, text, writer mislead, humorous, persuasive, broadcast, annoy, appeal to
Pre-reading
Collect advantages and disadvantages of advertisements from the students
Advantages Disadvantages
Provide information Mislead customers
Increase sales Give false or incorrect information
Make the public aware of social problem Raise the price of products
…
1.the first form of advertising : in Greece and Egypt around 1500 B.C.
2.the first printed advertisement: in London 1477
3.the first commercials on radio: about 1920
4.the first commercial on TV: after World War 2
Reading Find out the main idea for each paragraph
Pa1: Ads are found almost everywhere
Pa2: People react to advertisements in different ways.
Pa3: The basic principle of advertisements is to influence customers’ choices.
Pa4: Ads help companies and customers n a variety of ways.
Pa5: the most important function of advertising is to introduce new products.
Pa6: Governments and other organizations use ads to make people aware of government policies and social problems.
Pa7: Customers should be careful of illegal ads.
Pa8: Customers should learn to protect themselves from false ads and make smart choices.
Answer the following questions
Fast reading
1.What is people’s reaction to ads.? P2
2.What is the basic principle of advertising? P3
3.What is the most important function of ads? P5
4.what’s the advantage of good ads? P8
Careful reading
1.Why is advertising popular?
2.How does advertising help consumers and companies?
3.What is the basic principle behind advertisements?
4.Why do advertisers often have to work hard to attract people’s attention?
5.What is a “bait-and-switch” a?
6.How can we protect ourselves from misleading ads?
Choose the best answers:
1.The word “advertising” means to make a product known to . D
A managers through broadcast B leaders by radios
C firms by printed notices D people in various ways.
2.One advantage of advertising is that it helps . A
A increase product sales B make a product more expensive
C increase production D reduce the costs of a product
3.Advertising is a highly developed . B
A information B industry C trade D science
4.The development of radio, television, cinema, magazines and newspapers has with the development of advertising. B
A followed up B gone hand in hand C gone behind D taken place
5. The best chance to reach customers is to . C
A sell them the product B sell them what money can not buy: love, happiness and success.
C appeal to their emotions D reduce the price of the products.
6．The development of media has gone hand hand the development of advertising. C
A. by; by B. by; with C. in; with D. in; by
8.People react to advertisements in different ways.Because . 答案：A
A. ads are useful and entertaining to some people while annoying to others
B. ads are useful and entertaining C. ads are annoying
D.ads are not only useful and entertaining but annoying
9.When we buy an expensive product, can help us make the right decision. 答案：B
A. sellers B. ads C. our friends D. defenders
10.“Not all ads are used to promote a product or to increase a company’s profits” means . 答案：D
A. all ads are used to promote a product or to increase a company’s profits
B. few ads are used to promote a product or to increase a company’s profits
C. no ads are used to promote a product or to increase a company’s profits
D. all ads are not used to promote a product or to increase a company’s profits
11.In order not to become easy target for ad makers, we must . 答案：A
A. distinguish between fiction and facts B. watch TV more often
C. believe all the ads D. never believe any ads
12.The best chance to reach customers for the advertisers is to . 答案：A
A. appeal to their emotions B. make interesting pictures
C. give customers proper prices D. send messages to customers
13.Paragraph 4 is mainly about . 答案：C
A. ads must increase the production B. ads must reduce the price of the production
C. ads must help companies and customers D. ads must make a product more expensive
14.Which sentence tells us the main idea of Paragraph 5? 答案：C
A. The most important function of advertising is to introduce the prices of the products.
B. The most important function of advertising is to introduce the types of the products.
C. The most important function of advertising is to introduce new products.
D. The most important function of advertising is to introduce the company where the products come from.
15.Why is advertising popular? 答案：C
A. Because ads are found in newspapers. B. Because ads are found on the Internet.
C. Because ads are found on TV. D. Because ads are found everywhere.
16.We can infer from the last sentence of the text that . 答案：C
A. we must learn to believe ads B. we must learn to accept ads
C. we must learn to analyse ads D. we must learn to accuse ads
T or F
1.People react to advertisements in different ways.( )
2.The basic principle of advertising is fairly difficult.( )
3.Since an increase in sales means an increase in production, the price may be increased, too. ( )
4.Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.( )
5.Perhaps the most important function of advertising is to increase a company’s profits. ( )
6.By using the techniques developed by the advertising industry, governments and other non-profit organizations can spread knowledge, change attitudes and improve society.( )
7.All ads are not used to promote a product or to increase a company’s profits.( )
Difficult sentences
1.The development of radio ,television and other media has gone hand in hand with the development.
2.Customers see so many ads every day that advertisers must work hard to get their message across.
3.The best chance to reach customers is to appeal to their emotions.
4.First of all ,we should always keep an eye out for “hidden information”.
Integrating skills
Fill in the blanks for the revision
Advertising is a highly developed industry. It has gone hand in hand with radio, television and other media.
People react to ads in different ways. Some think ads are useful and help consumers
make informed choices while others accuse companies of using ads to mislead us. Companies can influence customers’ choices by introducing a brand name and by associating products with customers’ needs. There are so many ads for customers that advertisers must try to get their message across by appealing to their emotions.
Ads help companies and customers in all kinds of ways. They can help companies increase sales . At the same time , they help customers choose among all the available products. In fact, truthful ads provide good information,and help customers compare feathers, functions and costs. Some governments name a famous person as their spokesman or spokeswoman to make people aware
of their social problems and policies.
Customers should protect themselves by keeping an eye out for bad ads, telling false information from real facts and making good choices.
II Lead-in
1 what product do they persuade you to buy?
2 what information about product can you get?
3 How is the information conveyed?
4 What are the skills of making good ads?
III Reading
1 How do the ad-makers create a positive image of the product they are promoting?
2 How do ad-makers choose a name for the product?
3 What kind of slogans should be used to make the consumers to form a positive image? Can you give an example?
4 How are the ads presented ?
How to create a positive image of the product
Choose the words and brand names --- tell the consumer about the advantages of the product ---choose a funny name（use a well-known word--- choose names from old stories--- invent a new word ）
A good slogan（ should be catchy --- easy to remember --- convey a message）
Ads are started with a puzzle or question And presented in a humorous way
1.in order to 为的是;目的在于
2.take …into consideration 考虑某事物
3.compare…with… 把……与……比较(对比)
4.complain about 对某人与某物抱怨
5.in charge of… 负责;处于控制或支配的地位
6.hand in hand 手拉手;密切关联的
7.with the develop of 随着……发展
8.on the other hand 另一方面
9.get… across 传播或为人理解
10.instead of 代替(后面接名词\代词\动名词或介词短语)
11.appeal to 呼吁;上诉;投合(兴趣或心愿)
12.armed with用…… 做准备;备有
13.make sb. aware of 使人明白;觉察;意识到
14.keep an eye out for 留心或注意到某人或某事物
15.protect…from… 防护而不受
16.at the right time 在恰当的时候
17.point out to (向某人)指出;使注意
18.make sense 有意义;有道理;讲得通
19.accuse…of… 指责;控告
20.attach to 系;贴;固定;附着
21 differ from 不同于
22 attach to/connect with 附着/联想
23 attach importance to 给予重视
24 start with 以 开始
25 with the purpose of 以 为目的
26 point out 指出
27 refer to 指/参考
28 think twice 慎重考虑
篇5：人教版高三教学案一体化Unit 5 Getting the message
The First Teaching Period
Teaching Contents: Words and expressions
Teaching Aims:1. Enable the students to pronounce all the words and expressions correctly.
2. Grasp the usages of some key words .
I. Previewing work (学前自查)
1. Form changing:
1.consideration(n) 2.loss(n)
3.broadcast(pp.) 4.reaction(n)
5.criticize(v) 6.frequently(adv) 7.illegal(oppo.)
8.waiter(oppo.) 9.host(oppo.) 10.promotion(n.)
11.advertisier asvertisement (n)
2. Translation
1.运载 2 责任 3 张贴 4 使------烦恼
5 控告 6 有吸引力 7 附加，贴 8 打折扣
9使发生联系 10 利润 11 侄子 12 新郎
II. Teaching procedure （学中点拨）
1. convey Vt.表达，运载
(1) convey sth./sb. (from---)(to---)运载，运送某人（某物）
eg. Pipes convey hot water from the boiler to the radiators.
通过管道将热水从锅炉输送到散热管里。
(2) convey sth.( to sb.) 表达或传达（思想，感情等）
eg. A poem that perfectly conveys (to the reader ) the poet’s feeling.
_______________________________________________________.
2. advertise (Vt./Vi) 为------做广告；广告；（在------）登------的广告；自我宣传
I advertised my car for sale. 我登广告卖车子。
Jobs are advertised in the papers. 在报纸上有招聘广告
He advertised for a secretary. 他登广告招聘一名秘书。
3. brand n. 商标，牌子，品质，品牌，品种；（特别的）种类
Do you like this brand of tea?
I like his brand of humor. 我喜欢他那种独特的幽默。
4. charge n. 指控，控告，受费，要价，责任，委托
free of charge __________
in charge of /take charge of ____________ in the charge of_____________
v.控告，受费，要某人支付多少钱
eg. 1. The police charged me $1.50 for mending the watch. .
2. He was charged with murder.
3.The police charged the man with stealing the money.
5.blame (1) Vt. 责怪，归咎于，归罪于 （2）责难，非难
eg. When he arrived late, Mr. .Drake blamed the bad traffic. __________________________.
You are to blame. in this.
blame sb. for sth. 为某事受责备 blame sth. on sb.将某事归罪于某人
eg. Do you blame him for the accident? (=Do you blame the accident on him?)
(2) put/lay the blame on sb. 将某事归罪于某人 bear/take/accept/get the blame for sth.
Where does the blame for our failure lie ? 我们失败的症结在哪儿？
注意：1.blame不用于被动式。eg. You are to blame in this.
scold/blame的区别：scold 表示唠叨地“数说”，而不是用肮脏的语言骂人，一般多用于母亲对孩子，妻子对丈夫等情况。
eg. The mother ______(blamed/scolded) the boy for not cleaning up the room.
6．react 反应，反抗
react to sb/sth. 对某事作出反应
eg. People can react badly to certain food additives.（添加剂）
react on/upon 对-----起作用，对------有影响
react with sth. 与------起反应 (sth. and sth.) react together 某物与某物起反应
react against 反抗，反对
7. annoy v. 打扰，使烦恼 annoying adj.讨厌的，恼人的
annoy sb.with sth. (annoy sb.by doing sth.) be annoyed with/at---讨厌某人某物
同义词trouble/bother 比较： interrupt打断某人的话 disturb打扰
8.profit(n/v) 收益，利润，盈利 （c/u）益处（u）;从------吸取教训，得益于某事物(v)
earn/make a profit 赢利 gain profit获益
profit by/from doing sth._______________(benefit from---)
9.associate
（1）associate sb./sth. (with sb./ sth.) 将人（事物）联系起来
eg. Whiskey is associated with Scotland.__________________________
（2）associate with sb 与某人交往.
eg. I don’t like you associating with such people._________________________
（3） associate oneself with sth. 声称或表示赞成某事物
eg. I have never associated myself with political extremism._______________________
比较connect/relate/associate. connect 与with 搭配。relate与to搭配。Associate与with搭配，且associate还有“联想”的意思。
10 appeal
(1) appeal to sb./for sth. 呼吁某人做某事 appeal to sb. to do sth.恳求某人做某事
eg. He appealed to us for help.
She appeals to us to go with her.
The government is ______ to everyone to save water.
A. asking B. appealing C. declaring D. announcing
(2) 诉诸（武力，舆论等），动人心弦，投合所好
eg. appeal to arms/public opinions_________________
The film appeals to young people.___________________
(3) (因不服判决而向上级法院)上诉
eg. appeal to a higher court
11.attach v. 用做动词，将某物系在------上；贴上；安装；依附；使隶属于；归于
attach sth. to sth._____________ attach sb. to sb. ____________
attach oneself to 使参加，使附着 attach/fasten/tie---to 将某物系在------上
We should_______ primary importance to job training.
A. concentrate B. devote C. attach D. emphasize
12.accuse vt. 指责，控告，指控
He accused her of cheating./ She was accused of cheating._________________
He was accused as an accomplice. 他被指控为同犯。
13.campaign n.
1.(c) 战役； The Huai-Hai Campaign
2.(c) 活动，运动； A campaign to stop people smoking
vi 参加活动，从事活动，作战She spent her life campaigning for women’s rights.
III. Homework.（学后巩固）
Words:
1.表达，装载 2 做广告 3 主管
4．责备 5 张贴 6 反应
7．使烦恼 8 谴责 9 呼吁
10．频繁 11 利润 12 战役
13．违法的 14 新郎 15 折扣
Phrases:
1.免费 2 为某事责备某人 3 对某事作出反应
4 对------烦恼 5 盈利 6 与某人交往
7 恳求某人做某事 8 将------系在-----
Fill in the blanks:
1. People react to ads in different ways.
2. Critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.
3. The best chance to reach customer is to appeal to their emotions.
4. A good ad often use words to which people attach positive meanings.
5. A product will also sell better if it is promoted with a slogan.(标语)
The Second-Third Periods
Teaching Content: Advertising
Teaching Aims: Improve Ss’ reading ability by skimming and scanning.
Learn advantages and disadvantages of ads.
Teaching important points: 1.Skimming and scanning skills. 2. Some key points and sentences.
Teaching procedure:
Step 1.Pre-reading.
Ask Ss to have a discussion with each other and list advantages and disadvantages of ads. in their notebooks, then ask them to report their classes to the whole class.
Step 2.Fast reading.
Task 1. Skim the text and fill in the form.
Advertisements
Advantages Disadvantages
1.help us make informed choices 1.annoying
2.increase product sales,make the price lower 2.bad ads use illegal ways to mislead consumers
3.Armed with---,customers are able to deal with--- 3.hidden information
4,to make people aware of social problems and
government policies. 4.bait-and-switch tricks
5.help the average customers find the right ---
6.useful and entetaining
Task 2 Answer the following questions
1. Where can we find advertisements?
2. Why is advertising popular?
3. What’s the basic principle(原理) behind advertisements?
4. How does advertising help consumers and companies?
5. Why do advertisers often have to work hard to attract people’s attention?
6. What is a “bait –and –switch” ad?
7. How can we protect ourselves from misleading ads?
Step 3 Detailed reading
Task 1: True or false questions:
T1.Advertising is a highly developed industry.
F2.By introducing a brand name to existing customers, companies are able to influence the choices customers make.
T3.The best chance to reach customers is to call up their beautiful feelings.
F4.Advertising makes a product more expensive.
F5.All ads are used to promote a product or to increase a company’s profits.
F6.The UN selected the pop star Ronaldo to represent the UN and make its program known to the public.
F7.“Bait-and-switch”ads are the only means for some people to mislead customers.
T8.If the ads provide accurate information, they also help the average customer to find the right product at the right price.
F9.There is clear evidence to show just how well ads works, but they are important to both companies and consumers.
T10.In general, ads are important and useful for consumers.
Task 2:Important points:
Para.1
1.a highly developed industry
2.go hand in hand with---
para.2
3.react to
4.make informed choices/decisions
5.accuse sb. of (doing)sth.
para.3
6. associate---with---.
7. get sth, .across (Vt.) 把某事讲清楚
eg He taught me how to get my ideas across._____________________________
come across (Vi.) 表达出来，阐述清楚
His main points didn’t come across at the meeting. ____________________________
8. a large amount of / large amounts of
9 .appeal to one ‘s emotions
para.4
10.take sth. into consideration
be under consideration 在考虑中 under no consideration 不加考虑
have consideration for others 为别人着想 on no consideration/account (决不)
para.6
11. make sb. aware of sth. 使某人知道，了解某物 be aware of ________
12..make its program known to the public (make oneself heard/understood/known to---)
13. name---as--- 命名为------ name---after 用------来命名
para.7
14. look out for 当心，留心，找寻
15.keep an eye out for
para.8
16.distinguish between---and --- distinguish sth. from sth.
17.become easy targets for--- 很容易成为------的目标(靶子)
18.protect oneself from---
Task 3.Drills:
1. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it.
2. Thus, instead of selling them the product ,the ads sometimes seem to be selling them what money cannot buy: love, happiness and success.
3. It has been proven again and again that frequent advertising increases product sales.
4. Armed with facts and figures , customers are better able to deal to deal with the powerful arguments given by a salesman or saleswoman.
5. There is no clear evidence to show just how well ads work, but they are important to both companies and consumers.
Homework:Read the text again and again,remember the content above.
The Fourth Teaching Period
Teaching aims: Language study
Teaching important points: 1.The use of the Object Complement
2.Review the useful points and sentences learnt in this period.
Teaching procedure:
Step 1. Revision
Translations:
1. 对------做出反应 2 赢利
3．做出明智的选择 4 谴责某人某事
5 .将某人（某事）联系起来 6 有吸引力
7与-----一道前进 8 将------考虑在内
9 传送信息 10 当心某人某物
Step 2.Word study
Finish Exx on page 42-43.
Step 3.Grammar
I. Read and underline the object complement in each sentence:
1. She never has the walls painted.
2. I didn’t expect the result to be so good.
3. He advises us to admit our mistakes if we have made any.
4. The boss made the worker work round the clock.
5. The water keeps the wheels running without stop.In this way,the electricity is produced.
6. The man intended to make the bear out of the cave.
7. He was so angry that he called me all kinds of names.
8. Do you like coffee black or white?
II .Make a summary of the use of the object complement.
Inf.
S+V+O+OC v.-ing /p.p
n./adj./adv./prep.-phrase
Step 4.Consolidation work:
1.Finish Exx. on page 43.
2. Practice:(Choice work)
1. Who would you rather _____ there?
A.have go B. have to go C .have gone D .had gone
2. The task you saw _________ is very easy for me.
A.carried out B. carry out C. carrying out D. to carry out
3. When I got up the next morning, I found the world completely ___
A. changed B. changing C. change D. be changed
4. Whom could you imagine ______it?
A. did B. doing C. to do D. do
5. I think you’ll grow _____him when you know him better.
. A. liking B. to be like C. to like D. to be liking (05 江西卷)
6 What present____ for your birthday?
A. you expect she has got B. you expect has she got C. do you expect she has got
D. do you expect has she got (05 福建卷)
7．First, it is important to recognize what kind of person you are and which special qualities make you different from_____
A. everyone else B. the other C. someone else D. the rest (05 湖北卷)
8．_______ some of the questions _______,the man said goodbye to us
A .Leave; unanswered B. leaving; answered C. Left; to be answered
D. leaving: unanswering
9.-Do you have anything important to ____ today?
--Yes, I must go and have a flight tickets to Beijing______.
A. deal with; booked B be seen to; booked C. see: to be booked D. look after; booking
10.This is an illness that result in total blindness if _____
A. leaving untreated B. left untreated C leaving untreating D left untreating
11.He is very tired working all day. Don’t ____him waiting outside in the rain any longer
A. continue B. leave C. make D. remain （04东北三校第二次联考）
12.Tom looked at Jenny, tears ____ his eyes, and shouted out the words____ in his heart
for years. (04湖北八校第一次联考)
A. filling; having been hidden B. filled ;hidden C. filling; hidden D .filled; hiding
13.They knew her very well. They had seen her _____ up from children.
A. grow B. grew C. was growing D. to grow
14.The speaker raised his voice but still couldn’t make himself___
A. hear B. to hear C. hearing D. heard
15. The message discussed the plan that they would like to see ____ the next year.
A. carry out B. carrying out C. carried out D. to carry out
16. When he came back to life, she found herself ______ in her small room and everything she _______
A. lay, had been stolen B. lying , had stolen C. lay, had stolen
D. lying ,had stolen
17. With so many problems considered ______, the director decided to hold a meeting to discuss them thoroughly.
A. to solve B. being solved C. solved D. solving
18. Send me a message ,Please . I have a meeting _____ now.
A. on B. by C. held D. till
The Fifth Period
Teaching content: Integrating skills
Teaching aims: 1. Train the students’ integrating skills, especially writing skills.
2. Learn and master the following:
Words : attach, discount , bargain, bonus
Phrases: differ from, attach--- to start with ,with the purpose of , make sense,
Teaching important points: Learn to write an advertisement.
Teaching procedure:
Step1. Revision
Read each sentence and underline the object complement., then translate it.
1.I didn’t expect the result to be so good..
2.He advised us to admit our mistakes if we have made any.
3.The boss made the workers work round the clock.
4.The water keeps the wheels running without stop. In this way the electricity is produced.
5.He was so angry that he called me all kinds of names.
6.Do you like your coffee black or white ?
Step 2.Reading:
Task 1: Ask and answer:
1.How does the language used in ads differ from ordinary language?
2. How do companies choose names from their products?
3. Why do people need ads?
4.What are the advantages and disadvantages of using a story as an advertisement?
5.What is strange about the phrase “ a free gift “ and “ an added bonus”?
Task 2 Language points:
Para 1.1.differ from---in---
2.attach ---to--- (connect---with---)
eg, Do you attach any importance to what he said?_________________________________
Para 3.sell well (better) 主动形式表示被动含义的词还有：_________________________________
Para 4.start with(to start with=firstly), with/for the purpose of , a series of (一系列的-----一套-------)
Para 5 by the side of
Para 7. make sense 讲得通，有道理 make no sense______ in some sense (=in a way)
There is no sense/point in doing sth._______________________
think twice 三思，仔细考虑 Think twice before you do it._______________________
Task 3.Key sentences:
1.Some companies prefer a well-known word, while others choose names from old stories or legends.
2.It is possible that the reader or viewer will remember the advertisement but not the name of the product..
3.Nobody bought the product, however, because when translated it meant “X” puts living things into dry hair.
Step 3. Writing:
1．Read the text again then write an ad . to describe a product. 2.Remember the content above.
Unit 5
Correcting
1. Try to reaching agreement on main points.
2. Most people in the West agree that Chinese are one of the most difficult languages to learn.
3. The Group of Eight consist of the eight richest countries in the world.
4. Some people believe it is easy for small countries to become strong and rich than for large countries.
5. The idea which English stands for Fish and chips, the Speakers Corner and the Tower of London is past.
6. The fact that the mainland of Great Britain is made up of three kingdoms are still unknown to many.
7. Within the UK for many years now, there has been a growing movement to make most of its cultural diversity.
8. The British Isles are a group of islands that lie off the west coast of Europe.
9. Between Britain and Ireland , in the Irish Sea, lies the small Isle of man .To the southeast of Britain lies the Channel Islands.
10. The suggestion that students would learn something practical is worth considering.
Words
11. The largest land is called Britain , which is s________ from France by the English Channel, which at one point is only 20 miles wide.
12. The coldest months are January and February w_______ the warmest months are July and August.
13. Their languages formed the b________ for English.
14. The first two countries f_______ the Union were England Wales.
15. Wales has a p_____________ of 3 million.
16. There are six s__________ languages that are considered to be native to the British Isles plus two local accents.
17. They realize that it is of great value to record and teach them to the younger g_________.
18. G___________ speaking , the upper classes don’t have a clear idea of the common people’s lives.
19. Two thirds of all girls in Britain are on a d_________..
20. There could be as many as six thousand sheep fed within six miles , m________ every way round and the town in the center.
文档为doc格式
